Description
SWOT ANALYSIS OF MPHASIS
Mphasis
Parent Company
Hewlett-Packard Co.(HP Services)
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
an HP company
USP
Provides complete IT services
STP
Segment
Enterprises seeking IT solution and services
Target Group
Big International Enterprises requiring IT solution and services
Positioning
Company with High quality standards and an HP company subsidiary
SWOT Analysis
1. Low cost advantage 2. Broad range of research and development Services 3. Strong Brand Equity as its is position as an HP company 4.High quality standards 5. Currently has employeed strength of 38000 with presence in 14 Strength countries
Weakness
1. Margin pressure increased due to increase in direct sales
1. Company has good opportunity since the sector is growing 2. Can diversify in brand product category and consulting services Opportunity 3. Huge potential in domestic market
1. Slowdown in US economy as major client base is from US 2. Attrition and Employee loyalty Threats 3. Increasing cost of Human capital
Competition
Competitors
1. HCL 2. Wipro
3. TCS
doc_302349212.docx
SWOT ANALYSIS OF MPHASIS
Mphasis
Parent Company
Hewlett-Packard Co.(HP Services)
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
an HP company
USP
Provides complete IT services
STP
Segment
Enterprises seeking IT solution and services
Target Group
Big International Enterprises requiring IT solution and services
Positioning
Company with High quality standards and an HP company subsidiary
SWOT Analysis
1. Low cost advantage 2. Broad range of research and development Services 3. Strong Brand Equity as its is position as an HP company 4.High quality standards 5. Currently has employeed strength of 38000 with presence in 14 Strength countries
Weakness
1. Margin pressure increased due to increase in direct sales
1. Company has good opportunity since the sector is growing 2. Can diversify in brand product category and consulting services Opportunity 3. Huge potential in domestic market
1. Slowdown in US economy as major client base is from US 2. Attrition and Employee loyalty Threats 3. Increasing cost of Human capital
Competition
Competitors
1. HCL 2. Wipro
3. TCS
doc_302349212.docx