Description
SWOT ANALYSIS OF MOZILLA FIREFOX
Mozilla Firefox
Parent Company
Mozilla Corporation
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
Your Web. The way you like it
USP
Improved versions with better offerings than previous versions
STP
Segment
Computer users using the internet
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as one of the most efficient and speedy web browser
SWOT Analysis
1.Offers synchronization across various computers 2. Ability to function on many operating system platforms 3. Improved graphics support leading to faster loading 4. Speedy and secure Strength 5. Available in over 70 languages across the globe
Weakness
1.Unable to increase market share in mobile browsers market
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
Competitors
1. Google chrome
2.Apple Safari 3.Internet explorer
doc_148132440.docx
SWOT ANALYSIS OF MOZILLA FIREFOX
Mozilla Firefox
Parent Company
Mozilla Corporation
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
Your Web. The way you like it
USP
Improved versions with better offerings than previous versions
STP
Segment
Computer users using the internet
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as one of the most efficient and speedy web browser
SWOT Analysis
1.Offers synchronization across various computers 2. Ability to function on many operating system platforms 3. Improved graphics support leading to faster loading 4. Speedy and secure Strength 5. Available in over 70 languages across the globe
Weakness
1.Unable to increase market share in mobile browsers market
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1. External attacks by hackers or malicious software and virus 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
Competitors
1. Google chrome
2.Apple Safari 3.Internet explorer
doc_148132440.docx