Description
SWOT ANALYSIS OF MOVING PICTURE COMPANY LIMITED
Moving Picture Company India
Parent Company
Moving Picture Company India Ltd.
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
We are the Big Picture
Company has evolved into a major content creation center which is USP creating dailies in the genre of both fiction and infotainment
STP
Segment
TV Viewers, Bollywood movie goers, Bollywood critics
Lower and Middlesection of the society constituting both rural and Target Group urban families
Moving Picture Company is an established public limited company in the Positioning field of media production
SWOT Analysis
1.Guidance of strong headsleading to proficient management 2. Pioneered main first time shows on TV that ran on for almost a decade 3. Company has got rich experience in various segments like fiction, infotainment, 3D animations, documentaries etc 4. It produces content for several TV channels 5. Public Company, listed on BSE 6. In the industry, MPCL has a reputation of being a boutique company which produces quality programmes 7. It has the distinction of being one of the few production houses which has the entire gamut of technical facilities available under one Strength roof including a graphics unit
1. Limited promotion and marketing efforts 2.After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop Weakness 3.The stock prices are not commendable
1.Strong industrial reputation of doing daily programs has helped it to commission major projects 2. Explore more opportunities in television content production for regional channels 4. To build a library of television programs that may be exploited in the domestic and international markets 5. Export television software to countries in Asia, Europe, USA, Africa and the Middle East as the Company has got multiple National and International film making awards 6.Come up with more documentaries and differential stuff tapping Opportunity channels like DD National that have lost popularity
1. All Bollywood content results in almost same type of programs and stops innovation after a point 2. Regulatory and technological changes 3.Very competitive entertainment industry 4.Taste of viewers / audience of entertainment industry may undergo changes Threats 5. Economic downturn may affect operating performance
Competition
1.PVR Ltd. 2. Prime Focus Ltd. 3. Inox Leisure Competitors 4. Reliance Mediaworks Ltd.
doc_570692751.docx
SWOT ANALYSIS OF MOVING PICTURE COMPANY LIMITED
Moving Picture Company India
Parent Company
Moving Picture Company India Ltd.
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
We are the Big Picture
Company has evolved into a major content creation center which is USP creating dailies in the genre of both fiction and infotainment
STP
Segment
TV Viewers, Bollywood movie goers, Bollywood critics
Lower and Middlesection of the society constituting both rural and Target Group urban families
Moving Picture Company is an established public limited company in the Positioning field of media production
SWOT Analysis
1.Guidance of strong headsleading to proficient management 2. Pioneered main first time shows on TV that ran on for almost a decade 3. Company has got rich experience in various segments like fiction, infotainment, 3D animations, documentaries etc 4. It produces content for several TV channels 5. Public Company, listed on BSE 6. In the industry, MPCL has a reputation of being a boutique company which produces quality programmes 7. It has the distinction of being one of the few production houses which has the entire gamut of technical facilities available under one Strength roof including a graphics unit
1. Limited promotion and marketing efforts 2.After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop Weakness 3.The stock prices are not commendable
1.Strong industrial reputation of doing daily programs has helped it to commission major projects 2. Explore more opportunities in television content production for regional channels 4. To build a library of television programs that may be exploited in the domestic and international markets 5. Export television software to countries in Asia, Europe, USA, Africa and the Middle East as the Company has got multiple National and International film making awards 6.Come up with more documentaries and differential stuff tapping Opportunity channels like DD National that have lost popularity
1. All Bollywood content results in almost same type of programs and stops innovation after a point 2. Regulatory and technological changes 3.Very competitive entertainment industry 4.Taste of viewers / audience of entertainment industry may undergo changes Threats 5. Economic downturn may affect operating performance
Competition
1.PVR Ltd. 2. Prime Focus Ltd. 3. Inox Leisure Competitors 4. Reliance Mediaworks Ltd.
doc_570692751.docx