Description
SWOT ANALYSIS OF MOVADO
Movado
Parent Company
Movado Group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Modern Ahead of its time
USP
Classic design watches that simple and timeless
STP
Segment
Premium watches segment
Target Group
Mid to High Income women
Positioning
Artistic watches that are timeless
SWOT Analysis
1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented 2. The company has been included in the Forbes list of Americas best 200 companies 3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection 4. The Movado group has partnered with multiple brands for licensing Strength giving them the strength of wide network of retailers and distributors
1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand Weakness recall
2. The brand has to yet establish itself in the emerging
1. The brand can widen its network to high growth luxury markets in developing economies 2. Additional promotional and differentiation strategies can help the Opportunity brand find its niche in the image conscious luxury segment
1. Its competitors have higher brand recall and brand association than the brand itself 2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative Threats marketing strategies
Competition
1. Omega Competitors 2. Esquire
doc_935327027.docx
SWOT ANALYSIS OF MOVADO
Movado
Parent Company
Movado Group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Modern Ahead of its time
USP
Classic design watches that simple and timeless
STP
Segment
Premium watches segment
Target Group
Mid to High Income women
Positioning
Artistic watches that are timeless
SWOT Analysis
1. The brand has stayed true to its name that means ‘Always in motion’ by design and technology innovations that have been patented 2. The company has been included in the Forbes list of Americas best 200 companies 3. The brand has successfully partnered with known artists and athletes that symbolise the brand for their new ranges and collection 4. The Movado group has partnered with multiple brands for licensing Strength giving them the strength of wide network of retailers and distributors
1. The brand is yet to establish high brand recall among its consumers, especially the brand luxury segment. Through its promotional activities, the brand has only achieved limited brand Weakness recall
2. The brand has to yet establish itself in the emerging
1. The brand can widen its network to high growth luxury markets in developing economies 2. Additional promotional and differentiation strategies can help the Opportunity brand find its niche in the image conscious luxury segment
1. Its competitors have higher brand recall and brand association than the brand itself 2. The luxury segment is very demanding in terms of brand image and brand positioning leading to need of tough and innovative Threats marketing strategies
Competition
1. Omega Competitors 2. Esquire
doc_935327027.docx