Description
SWOT ANALYSIS OF MOUAWAD
Mouawad
Parent Company
Mouawad
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
She deserves nothing less; More than a century of excellence
USP
Each diamond is unique and has a personality trait to suit the class STP
Segment
Men and women who love exquisite designed jewellery
Target Group
Women from the upper middle and upper class
Positioning
Contemporize and accessible price points SWOT Analysis
1. One of the oldest and most trusted brands in US 2. Has a Guinness world record for creation of diamond purse-the most valuable handbag in the world 3. The company supplied important jewels to many European royal houses and wealthy individuals. 4. The group operates in 12 countries across several industries Strength 5. Has a strong brand reputation
1. Needs to thrive and create innovative designs and to tackle fake replica problems Weakness 2.Needs to move in new markets globally
1. Retail to retail networking opportunities should be there 2. for relevant competition ,realty show style industry needs 3.trade shows to offer on floor educational seminars for diamond Opportunity jeweler
1. Fluctuations in raw material and gold prices 2.Competition amongst global and domestic players is rising day by day Threats 3.consumers Preferences changing and also dynamic fashion trends Competition
1.Van Cleef and Arpels 2.Chopard Competitors 3.Cartier
doc_140501852.docx
SWOT ANALYSIS OF MOUAWAD
Mouawad
Parent Company
Mouawad
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
She deserves nothing less; More than a century of excellence
USP
Each diamond is unique and has a personality trait to suit the class STP
Segment
Men and women who love exquisite designed jewellery
Target Group
Women from the upper middle and upper class
Positioning
Contemporize and accessible price points SWOT Analysis
1. One of the oldest and most trusted brands in US 2. Has a Guinness world record for creation of diamond purse-the most valuable handbag in the world 3. The company supplied important jewels to many European royal houses and wealthy individuals. 4. The group operates in 12 countries across several industries Strength 5. Has a strong brand reputation
1. Needs to thrive and create innovative designs and to tackle fake replica problems Weakness 2.Needs to move in new markets globally
1. Retail to retail networking opportunities should be there 2. for relevant competition ,realty show style industry needs 3.trade shows to offer on floor educational seminars for diamond Opportunity jeweler
1. Fluctuations in raw material and gold prices 2.Competition amongst global and domestic players is rising day by day Threats 3.consumers Preferences changing and also dynamic fashion trends Competition
1.Van Cleef and Arpels 2.Chopard Competitors 3.Cartier
doc_140501852.docx