Description
SWOT ANALYSIS OF MOTOROLA MOBILE
Motorola Android Phones Parent Company Category Sector Tagline/ Slogan USP Motorola Mobile phone Handsets Telecommunication Hello Moto, Its not just a phone One of the best implementation of Android OS STP Segment Target Group Positioning Mid-High range Mobile phone market Young Generation , Professionals in mainly Metros Providing options for the likes of Samsung , HTC android phones SWOT 1.Superior build Quality 2.Strong brand name 3.Distinctive Metallic looks 1.Limited advertising and promotion in comparison with leading players 1.Innovative designs and high quality hardware 2.More android phones options 3.Untapped rural markets 1.Threat from low price well known brands 2.Other lower end phones brands Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.HTC 2.Samsung Galaxy series 3.Dell 4.Sony Ericsson
doc_351122740.docx
SWOT ANALYSIS OF MOTOROLA MOBILE
Motorola Android Phones Parent Company Category Sector Tagline/ Slogan USP Motorola Mobile phone Handsets Telecommunication Hello Moto, Its not just a phone One of the best implementation of Android OS STP Segment Target Group Positioning Mid-High range Mobile phone market Young Generation , Professionals in mainly Metros Providing options for the likes of Samsung , HTC android phones SWOT 1.Superior build Quality 2.Strong brand name 3.Distinctive Metallic looks 1.Limited advertising and promotion in comparison with leading players 1.Innovative designs and high quality hardware 2.More android phones options 3.Untapped rural markets 1.Threat from low price well known brands 2.Other lower end phones brands Competition
Strength
Weakness
Opportunity
Threats
Competitors
1.HTC 2.Samsung Galaxy series 3.Dell 4.Sony Ericsson
doc_351122740.docx