Description
SWOT ANALYSIS OF MOTO GP
Moto GP
Parent Company
Fédération Internationale de Motocyclisme (FIM)
Category
Motorcycle Road Racing
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
High adrenaline motorcycle racing championship
STP
Segment
All racing fans
Target Group
Male fans in the age group 15-50
Positioning
The world’s premier motorcycle racing championship
SWOT Analysis
1. The motorcycles used for racing are of the highest quality and a result of years of innovation 2. Presence of legendary drivers like Valentino Rossi 3. Association with world class manufacturers like Honda and Ducati 4. Global fan base Strength 5. Tracks of the highest quality
1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process Weakness 2.Safety issues involved with high speed racing causes a concern
1.Expand into newer and emerging markets like India 2.Better merchandising and marketing will help it become as popular as Opportunity Formula1, if not more
1.Threat from other similar championships like Superbike World Championships 2.If the new tracks are not designed with utmost care, it may result in Threats fatal injuries during the races
Competition
1.Formula 1 2.Nascar Competitors 3.Superbike World Championship
doc_199703247.docx
SWOT ANALYSIS OF MOTO GP
Moto GP
Parent Company
Fédération Internationale de Motocyclisme (FIM)
Category
Motorcycle Road Racing
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
High adrenaline motorcycle racing championship
STP
Segment
All racing fans
Target Group
Male fans in the age group 15-50
Positioning
The world’s premier motorcycle racing championship
SWOT Analysis
1. The motorcycles used for racing are of the highest quality and a result of years of innovation 2. Presence of legendary drivers like Valentino Rossi 3. Association with world class manufacturers like Honda and Ducati 4. Global fan base Strength 5. Tracks of the highest quality
1.MotoGP had to undergo a lot of cost-cutting measures after the financial meltdown thus lowering its high standards in the process Weakness 2.Safety issues involved with high speed racing causes a concern
1.Expand into newer and emerging markets like India 2.Better merchandising and marketing will help it become as popular as Opportunity Formula1, if not more
1.Threat from other similar championships like Superbike World Championships 2.If the new tracks are not designed with utmost care, it may result in Threats fatal injuries during the races
Competition
1.Formula 1 2.Nascar Competitors 3.Superbike World Championship
doc_199703247.docx