Description
SWOT ANALYSIS OF MOTHERCARE
Mothercare
Parent Company
Mothercare
Category
Baby care
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Provides good quality baby care solutions customized to the baby USP needs STP
Segment
Baby care and children products and accessories
Target Group
Upper middle class families looking for quality baby care products
Provides good quality baby care solutions customized to the baby Positioning needs SWOT Analysis
1. Attractive packaging for kids 2. Plethora of products and a wide range of accessories 3. Good product quality and strong employee force of over 5500 people 4. Has a presence in over 40 countries Strength 5. More than 1,000 exclusive stores
1. Yet to gain foothold in the emerging market 2. Many players in the segment means market share and margins are Weakness limited
1. Non-traditional promotions to increase word of mouth Opportunity 2. Increase rural penetration
1. Excessive promotion of any product making it almost generic Threats 2. Availability of cheap substitutes and low priced competitors Competition
1. Johnson & Johnson 2. Reckitt Benckiser Competitors 3. Paras Pharmaceuticals
doc_965676481.docx
SWOT ANALYSIS OF MOTHERCARE
Mothercare
Parent Company
Mothercare
Category
Baby care
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Provides good quality baby care solutions customized to the baby USP needs STP
Segment
Baby care and children products and accessories
Target Group
Upper middle class families looking for quality baby care products
Provides good quality baby care solutions customized to the baby Positioning needs SWOT Analysis
1. Attractive packaging for kids 2. Plethora of products and a wide range of accessories 3. Good product quality and strong employee force of over 5500 people 4. Has a presence in over 40 countries Strength 5. More than 1,000 exclusive stores
1. Yet to gain foothold in the emerging market 2. Many players in the segment means market share and margins are Weakness limited
1. Non-traditional promotions to increase word of mouth Opportunity 2. Increase rural penetration
1. Excessive promotion of any product making it almost generic Threats 2. Availability of cheap substitutes and low priced competitors Competition
1. Johnson & Johnson 2. Reckitt Benckiser Competitors 3. Paras Pharmaceuticals
doc_965676481.docx