Description
SWOT ANALYSIS OF MOSER BAER
Moser Baer
Parent Company
Moser Baer India Ltd.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Rewriting the future
Moser Baer offers the best-in-class products with a warranty of 100% USP replacement in the optical media segment
STP
Segment
Optical Media, USB business and entertainment segments
Target Group
Film production houses, Electronic Companies, educated people
Positioning
Right pricing for a product
SWOT Analysis
1. Hard disk drives are the most common media for storing electronic information 2. One of the Largest market share in the worldwide disk drive market 3.Popular brand presence and distribution 4. Designs, manufactures, and markets a broad product line 5. Multiple distribution channels 6. Only independent disk drive manufacturer to be fully vertically integrated Strength 7. Products for both high-end and low-end markets
1. Core disk drive operations are not receiving full value in stock market 2. Higher research and development costs and capital expenditures Weakness than competition due to vertical integration
1. Increasing demand for larger and more efficient data access and storage devices 2. Rapidly expanding demand for desktop disk drives due to consumer Opportunity electronics appliances requiring storage of large amounts of data
1. Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Piracy in the industry
Competition
1. Compuage Infocom TVS Electronics 2. Zenith Computers MRO-TEK 3. Euro Multivision 4. Kingston 5. Imation 6. CMC Ltd. 7. HCL info Competitors 8. S Mobility
doc_439395921.docx
SWOT ANALYSIS OF MOSER BAER
Moser Baer
Parent Company
Moser Baer India Ltd.
Category
Computer Storage Devices
Sector
IT and Technology
Tagline/ Slogan
Rewriting the future
Moser Baer offers the best-in-class products with a warranty of 100% USP replacement in the optical media segment
STP
Segment
Optical Media, USB business and entertainment segments
Target Group
Film production houses, Electronic Companies, educated people
Positioning
Right pricing for a product
SWOT Analysis
1. Hard disk drives are the most common media for storing electronic information 2. One of the Largest market share in the worldwide disk drive market 3.Popular brand presence and distribution 4. Designs, manufactures, and markets a broad product line 5. Multiple distribution channels 6. Only independent disk drive manufacturer to be fully vertically integrated Strength 7. Products for both high-end and low-end markets
1. Core disk drive operations are not receiving full value in stock market 2. Higher research and development costs and capital expenditures Weakness than competition due to vertical integration
1. Increasing demand for larger and more efficient data access and storage devices 2. Rapidly expanding demand for desktop disk drives due to consumer Opportunity electronics appliances requiring storage of large amounts of data
1. Emerging Technologies 2. Anti dumping and anti subsidy inquiry 3. Sharp fall in product price Threats 4. Piracy in the industry
Competition
1. Compuage Infocom TVS Electronics 2. Zenith Computers MRO-TEK 3. Euro Multivision 4. Kingston 5. Imation 6. CMC Ltd. 7. HCL info Competitors 8. S Mobility
doc_439395921.docx