Description
SWOT ANALYSIS OF MORTEIN
Mortein
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Care for your family
USP
Natural way of control from pest. STP
Segment
Pest control segment
Target Group
Urban households- Middle class and above
Range of pest control products with natural ingredients which are safe Positioning and effective SWOT Analysis
1. Product available in natural form and power form for high pest probe areas. 2. Strong brand presence by advertising and distribution media. 3. Provides complete pest control solutions for households 4. New Mortein NaturGard with natural ingredients is safe to use for Strength kids and family
1. Brand present in rural market but is expensive for them Weakness 2. Few people are allergic to such kind of pest repellents fumes
1. To bring out products for economy class 2.Bring out pest repellent creams/gels 3. With urbanization, more hygiene problems in civic areas means Opportunity more opportunity
1. Mosquito nets Threats 2. Sprays and coils products Competition
1.Baygon 2.Good Night Competitors 3.All out
doc_694405716.docx
SWOT ANALYSIS OF MORTEIN
Mortein
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Care for your family
USP
Natural way of control from pest. STP
Segment
Pest control segment
Target Group
Urban households- Middle class and above
Range of pest control products with natural ingredients which are safe Positioning and effective SWOT Analysis
1. Product available in natural form and power form for high pest probe areas. 2. Strong brand presence by advertising and distribution media. 3. Provides complete pest control solutions for households 4. New Mortein NaturGard with natural ingredients is safe to use for Strength kids and family
1. Brand present in rural market but is expensive for them Weakness 2. Few people are allergic to such kind of pest repellents fumes
1. To bring out products for economy class 2.Bring out pest repellent creams/gels 3. With urbanization, more hygiene problems in civic areas means Opportunity more opportunity
1. Mosquito nets Threats 2. Sprays and coils products Competition
1.Baygon 2.Good Night Competitors 3.All out
doc_694405716.docx