Description
SWOT ANALYSIS OF MORRISONS
Morisons Baby Dreams
Parent Company
JL Morison
Category
Personal Care Brands
Sector
FMCG
Tagline/ Slogan
Growing up with Luv and Khushi; Choice of smart mums
USP
Quality products for all baby needs STP
Segment
Child products
Target Group
Parents of infants from upper- middle class urban areas
Positioning
Caring for your baby from the moment your baby is born SWOT Analysis
1.A Large variety of products catering to all baby needs 2.Quality product and good pricing 3.Developed mascots (Luv and Khushi) to spread to message 4.Company's reputation and excellent distribution Strength 5. Product range includes feeders and accessories
1. Limited branding and advertising as compared to a few other brands in the same segment Weakness 2. Global penetration is Limited
1.Untapped geographical regions Opportunity 2.Increasing average income to afford these products
1. Better distribution network of existing competitors. Threats 2. government policy to advertise some category products
Competition
1.Johnson & Johnson 2. Gerber Competitors 3. Cuddle Bug Baby Products
doc_805168651.docx
SWOT ANALYSIS OF MORRISONS
Morisons Baby Dreams
Parent Company
JL Morison
Category
Personal Care Brands
Sector
FMCG
Tagline/ Slogan
Growing up with Luv and Khushi; Choice of smart mums
USP
Quality products for all baby needs STP
Segment
Child products
Target Group
Parents of infants from upper- middle class urban areas
Positioning
Caring for your baby from the moment your baby is born SWOT Analysis
1.A Large variety of products catering to all baby needs 2.Quality product and good pricing 3.Developed mascots (Luv and Khushi) to spread to message 4.Company's reputation and excellent distribution Strength 5. Product range includes feeders and accessories
1. Limited branding and advertising as compared to a few other brands in the same segment Weakness 2. Global penetration is Limited
1.Untapped geographical regions Opportunity 2.Increasing average income to afford these products
1. Better distribution network of existing competitors. Threats 2. government policy to advertise some category products
Competition
1.Johnson & Johnson 2. Gerber Competitors 3. Cuddle Bug Baby Products
doc_805168651.docx