Description
SWOT ANALYSIS OF MORGAN MOTOR COMPANY
Morgan Motor company
Parent Company
Morgan Motor Company
Category
Sports Cars
Sector
Automobiles
Tagline/ Slogan
-
USP
Hand-made cars with Classic design with modern performance
STP
Segment
Affluent who like racing & classic design
Target Group
Upper class rich individuals
Positioning
Classic design & latest technlogy
SWOT Analysis
1. Founded in 1910 thus is known well & has a heritage linked to it. 2. It has been exploring newer markets like the U.S. & so on. 3. They have presence in racing as well which has worked well for them. 4. All cars are hand assembled which assures great quality 5. Has brought together classic design & latest technology Strength 6. Strong presence in motorsports
1. Still has failed to come up with an alternative fuel powered vehicle which will match its current cars 2.Its appeal is limited to very small group of auto enthusiasts 3. It is not a very large company thus will have difficulties scaling up Weakness in future globally
1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone 2. Look at determining & producing the number which will not only be exclusive but also profitable Opportunity 3. They should also look at emerging markets as well
1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision 2. The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan 3. People giving up speed & performance for environmentally friendly Threats cars can seriously hamper the sales of these types of cars
Competition
1. BMW 2. Mercedes Competitors 3. Toyota
doc_696562932.docx
SWOT ANALYSIS OF MORGAN MOTOR COMPANY
Morgan Motor company
Parent Company
Morgan Motor Company
Category
Sports Cars
Sector
Automobiles
Tagline/ Slogan
-
USP
Hand-made cars with Classic design with modern performance
STP
Segment
Affluent who like racing & classic design
Target Group
Upper class rich individuals
Positioning
Classic design & latest technlogy
SWOT Analysis
1. Founded in 1910 thus is known well & has a heritage linked to it. 2. It has been exploring newer markets like the U.S. & so on. 3. They have presence in racing as well which has worked well for them. 4. All cars are hand assembled which assures great quality 5. Has brought together classic design & latest technology Strength 6. Strong presence in motorsports
1. Still has failed to come up with an alternative fuel powered vehicle which will match its current cars 2.Its appeal is limited to very small group of auto enthusiasts 3. It is not a very large company thus will have difficulties scaling up Weakness in future globally
1. The manufacturer is currently investing & working on the Plug-in type of electric vehicles which can be a great opportunity for not only the company but also the industry as a whole as the vehicle will also be a high power vehicle which is yet to be developed by anyone 2. Look at determining & producing the number which will not only be exclusive but also profitable Opportunity 3. They should also look at emerging markets as well
1. It has the threat of being taken over by the larger players, which may turn out good for the company as well, but will hamper its control & vision 2. The other brands can get aggressive like Lamborghini has becomes with even its Aventador, and then lesser people will seek to own a Morgan 3. People giving up speed & performance for environmentally friendly Threats cars can seriously hamper the sales of these types of cars
Competition
1. BMW 2. Mercedes Competitors 3. Toyota
doc_696562932.docx