Description
SWOT ANALYSIS OF MORE STORE
More Store
Parent Company
Aditya Birla group
Category
Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Hamesha Extra
USP
Quality products at attractive price points STP
segmentation
Quality and price cautious group
Target Group
Upper middle class and middle class
Positioning
Freshness with quality SWOT Analysis
1. It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country 2.It owns private label food brands like Feasters, Kitchens promise and best of India 3. Over 11,000 employees form the workforce 4. Strong backing of the Aditya Birla Group 5. Good branding and marketing in India 6. The stores loyalty program has over 1 million customers Strength subscribed
1.Tough competition from existing players and unorganized sector means limited market share 2. New entrant in market compared to other players and low Weakness penetration
1. Evolving retail industry in India’s urban and semi urban market, it is expected to grow 2.Growing awareness and brand consciousness across different socioOpportunity economic classes
1. Strong competition from domestic players also from global players entering into Indian retail market Threats 2.Increasing commodities prices causing pressure on profit margins Competition
1.Relaince Fresh 2.Food Baazar 3.Vishal Mart Competitors 4.Subhiksha
doc_659358583.docx
SWOT ANALYSIS OF MORE STORE
More Store
Parent Company
Aditya Birla group
Category
Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Hamesha Extra
USP
Quality products at attractive price points STP
segmentation
Quality and price cautious group
Target Group
Upper middle class and middle class
Positioning
Freshness with quality SWOT Analysis
1. It has strong pan-India presence as 540 supermarkets and nine hypermarkets across country 2.It owns private label food brands like Feasters, Kitchens promise and best of India 3. Over 11,000 employees form the workforce 4. Strong backing of the Aditya Birla Group 5. Good branding and marketing in India 6. The stores loyalty program has over 1 million customers Strength subscribed
1.Tough competition from existing players and unorganized sector means limited market share 2. New entrant in market compared to other players and low Weakness penetration
1. Evolving retail industry in India’s urban and semi urban market, it is expected to grow 2.Growing awareness and brand consciousness across different socioOpportunity economic classes
1. Strong competition from domestic players also from global players entering into Indian retail market Threats 2.Increasing commodities prices causing pressure on profit margins Competition
1.Relaince Fresh 2.Food Baazar 3.Vishal Mart Competitors 4.Subhiksha
doc_659358583.docx