Description
SWOT ANALYSIS OF MONSTER.COM
Monster.com
Parent Company
Monster worldwide Inc
Category
Website- job portal
Sector
Media and entertainment
Tagline/ Slogan
Right Jobs, right candidates; Your calling is calling
USP
Vast network of potential employees and employers across the globe
STP
Segment
Internet users job portal
Target Group
Internet users searching for better career opportunities
Positioning
Positioned as a job portal providing exposure to global opportunities
SWOT Analysis
1. High global presence 2. Well-built network across various countries 3. Provides multiple search option 4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc. 5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes Strength 6. Employs approximately 5,000 employees in 36 countries
Weakness
1. Limited reach due to restrained penetration of internet
1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs 2. To persuade more employees to post their resume on website 3. To integrate more closely with the HR department of various Opportunity companies
1. Low internet penetration across various organization or locations 2. Improved services and offerings by competitors Threats 3. Newly emerging competitive job portals
Competition
1. Naukri.com 2. Timesjobs Competitors 3. Jobsitesindia.com
doc_386109146.docx
SWOT ANALYSIS OF MONSTER.COM
Monster.com
Parent Company
Monster worldwide Inc
Category
Website- job portal
Sector
Media and entertainment
Tagline/ Slogan
Right Jobs, right candidates; Your calling is calling
USP
Vast network of potential employees and employers across the globe
STP
Segment
Internet users job portal
Target Group
Internet users searching for better career opportunities
Positioning
Positioned as a job portal providing exposure to global opportunities
SWOT Analysis
1. High global presence 2. Well-built network across various countries 3. Provides multiple search option 4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc. 5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes Strength 6. Employs approximately 5,000 employees in 36 countries
Weakness
1. Limited reach due to restrained penetration of internet
1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs 2. To persuade more employees to post their resume on website 3. To integrate more closely with the HR department of various Opportunity companies
1. Low internet penetration across various organization or locations 2. Improved services and offerings by competitors Threats 3. Newly emerging competitive job portals
Competition
1. Naukri.com 2. Timesjobs Competitors 3. Jobsitesindia.com
doc_386109146.docx