Description
SWOT ANALYSIS OF MONGINIS CAKE SHOP
Monginis Cake Shop
Parent Company
Monginis Cake Shop
Category
Cake Shops Chain
Sector
Food and Beverages
What are you celebrating today?; To help people express their Tagline/ Slogan happiness in a memorable way
USP
Fresh and delicious cakes at affordable price
STP
Segment
Anyone who likes to have cakes, generally or on special occasions
Target Group
People from urban semi-urban middle class
As a trusted cake shop, that makes good quality cakes at affordable Positioning prices for any occasion.
SWOT Analysis
1. A very popular brand among children and parents alike 2. It has 600 retail franchises in approx 40 cities in India 3. Reasonable pricing 4. Services like home delivery, online booking and delivery of products Strength 5. Founded around 50 years ago
1.Quality issues because of franchise business 2.Less variety of cakes compared to competitors Weakness 3.Very less advertisement and promotion
Opportunity
1.Expand in India and abroad 2.Introduction of different and new varieties of cakes
3.Increase the business of toys, candles, and other celebration items 4. Emphasize and publicize the online ordering of products or gifts
1.Mismanagement of any franchise can affect the brand name adversely 2.Severe competition in the business Threats 3.Increase in cost of raw materials
Competition
1.Birdys 2.Hang out 3.Merwans 4.Sweet Chariot Competitors 5.Local cake shop owners
doc_869341563.docx
SWOT ANALYSIS OF MONGINIS CAKE SHOP
Monginis Cake Shop
Parent Company
Monginis Cake Shop
Category
Cake Shops Chain
Sector
Food and Beverages
What are you celebrating today?; To help people express their Tagline/ Slogan happiness in a memorable way
USP
Fresh and delicious cakes at affordable price
STP
Segment
Anyone who likes to have cakes, generally or on special occasions
Target Group
People from urban semi-urban middle class
As a trusted cake shop, that makes good quality cakes at affordable Positioning prices for any occasion.
SWOT Analysis
1. A very popular brand among children and parents alike 2. It has 600 retail franchises in approx 40 cities in India 3. Reasonable pricing 4. Services like home delivery, online booking and delivery of products Strength 5. Founded around 50 years ago
1.Quality issues because of franchise business 2.Less variety of cakes compared to competitors Weakness 3.Very less advertisement and promotion
Opportunity
1.Expand in India and abroad 2.Introduction of different and new varieties of cakes
3.Increase the business of toys, candles, and other celebration items 4. Emphasize and publicize the online ordering of products or gifts
1.Mismanagement of any franchise can affect the brand name adversely 2.Severe competition in the business Threats 3.Increase in cost of raw materials
Competition
1.Birdys 2.Hang out 3.Merwans 4.Sweet Chariot Competitors 5.Local cake shop owners
doc_869341563.docx