Description
SWOT ANALYSIS OF MONEYCONTROL
Moneycontrol
Parent Company
e-Eighteen.com Ltd/ Television Eighteen India Ltd group
Category
Website
Sector
Media and Entertainment
Tagline/ Slogan
India’s no 1 financial portal
Trusted to provide plenty information related to finance and investment USP options
STP
Segment
Internet users
Internet users interested in investing and acquiring financial Target Group information
Positioning
Positioned as a leading financial information resource
SWOT Analysis
1. Sumptuous information available regarding finance and investment 2. Convenient to use for beginners 3. Provides variety of services and offerings 4. Constantly updates itself according to the market Strength 5. Strong backing of CNBC18 brand
1. Unable to substitute financial advisory firms 2. A large no. of people in India apprehensive in using internet for Weakness financial transactions
1. Constantly improve quality services to investors to attract more customers. 2. Acquiring more partnership or integration with financial firms Opportunity 3. Expand range of services and offerings
1. Attacks from cyber-crime or similar instances 2. Improved functionalities by competitive financial portals Threats 3. Newly emerging competitive financial portals
Competition
1. Indiainfoline.com 2. Sharekhan.com Competitors 3. Myiris.com
doc_487373452.docx
SWOT ANALYSIS OF MONEYCONTROL
Moneycontrol
Parent Company
e-Eighteen.com Ltd/ Television Eighteen India Ltd group
Category
Website
Sector
Media and Entertainment
Tagline/ Slogan
India’s no 1 financial portal
Trusted to provide plenty information related to finance and investment USP options
STP
Segment
Internet users
Internet users interested in investing and acquiring financial Target Group information
Positioning
Positioned as a leading financial information resource
SWOT Analysis
1. Sumptuous information available regarding finance and investment 2. Convenient to use for beginners 3. Provides variety of services and offerings 4. Constantly updates itself according to the market Strength 5. Strong backing of CNBC18 brand
1. Unable to substitute financial advisory firms 2. A large no. of people in India apprehensive in using internet for Weakness financial transactions
1. Constantly improve quality services to investors to attract more customers. 2. Acquiring more partnership or integration with financial firms Opportunity 3. Expand range of services and offerings
1. Attacks from cyber-crime or similar instances 2. Improved functionalities by competitive financial portals Threats 3. Newly emerging competitive financial portals
Competition
1. Indiainfoline.com 2. Sharekhan.com Competitors 3. Myiris.com
doc_487373452.docx