Description
SWOT ANALYSIS OF MONDADORI PUBLISHING
Mondadori Publishing
Parent Company
Mondadori Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
To encourage the widest possible dissemination of culture and ideas
USP
A product range that spans all genres and reaches all readers.
STP
Segment
All kinds of publishing and printing
Target Group
Fiction and non-fiction, paperbacks and children's books
Positioning
Best quality publications for all segments
SWOT Analysis
1.The Mondadori Group is leader in the Italian book and magazine markets and the French magazine market 2. The magazine and radio markets are in turn strongly influenced by advertising investments and not only by circulation and audience respectively 3. The Group is also active in educational publishing, art books, the management of museum concessions and the organization and management of exhibitions 4. Mondadori entered the eBook market with three separate initiatives: the Group’s online bookstore, Bol.it 5. In recent years the Mondadori Group has strengthened its leadership in consumer magazines by launching new titles and pursuing a policy of Strength international expansion
1. Trying to completely transcend traditional publishing to online publishing which can be a concern Weakness 2. Slow in adopting to strategies in the highly competitive market
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Recent selling out of many brands and Threats 2.Professional Information and content available on Internet
Competition
1. Random House 2.Mercure de France Competitors 3.Olympia Press
doc_942961309.docx
SWOT ANALYSIS OF MONDADORI PUBLISHING
Mondadori Publishing
Parent Company
Mondadori Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
To encourage the widest possible dissemination of culture and ideas
USP
A product range that spans all genres and reaches all readers.
STP
Segment
All kinds of publishing and printing
Target Group
Fiction and non-fiction, paperbacks and children's books
Positioning
Best quality publications for all segments
SWOT Analysis
1.The Mondadori Group is leader in the Italian book and magazine markets and the French magazine market 2. The magazine and radio markets are in turn strongly influenced by advertising investments and not only by circulation and audience respectively 3. The Group is also active in educational publishing, art books, the management of museum concessions and the organization and management of exhibitions 4. Mondadori entered the eBook market with three separate initiatives: the Group’s online bookstore, Bol.it 5. In recent years the Mondadori Group has strengthened its leadership in consumer magazines by launching new titles and pursuing a policy of Strength international expansion
1. Trying to completely transcend traditional publishing to online publishing which can be a concern Weakness 2. Slow in adopting to strategies in the highly competitive market
1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country Opportunity 3.Acquire global brands to have Infrastructure globally
1. Recent selling out of many brands and Threats 2.Professional Information and content available on Internet
Competition
1. Random House 2.Mercure de France Competitors 3.Olympia Press
doc_942961309.docx