Description
SWOT ANALYSIS OF MODERN TIMES GROUP
Modern Times Group MTG
Parent Company
Kinnevik
Category
American mass media
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Huge number of channels in different countries
STP
Segment
Media and broadcasting
Target Group
Upper and middle class individuals
American mass media firm with operations in 25+ countries with pay Positioning and free channels
SWOT Analysis
1. Has business in pay, free , play,HDtv channels 2. Has business in content development. 3. Viasat broadcasts more than 60 own branded channels in 35 countries. Viasat Broadcasting has the largest broadcasting footprint in Europe. 4.CSR activities from 1986 which create positive brand image Strength 5. Operations in more than 25+ countries
1.Too many channels which can cause cannibalization Weakness 2. Intense competition means market share growth is slow
1. Foray to 3d distribution and interactive services. 2. Programming and more of content development. Opportunity 3. More presence in emerging economies and tie-ups
1. Increasing competition in rivals 2. The implication and the interference of the government in the Threats company declines its growth like through the taxes, politics etc.
Competition
1. SrippsNetwork 2. British Corporation Competitors 3. BBC
doc_162943625.docx
SWOT ANALYSIS OF MODERN TIMES GROUP
Modern Times Group MTG
Parent Company
Kinnevik
Category
American mass media
Sector
Media and broadcasting
Tagline/ Slogan
-
USP
Huge number of channels in different countries
STP
Segment
Media and broadcasting
Target Group
Upper and middle class individuals
American mass media firm with operations in 25+ countries with pay Positioning and free channels
SWOT Analysis
1. Has business in pay, free , play,HDtv channels 2. Has business in content development. 3. Viasat broadcasts more than 60 own branded channels in 35 countries. Viasat Broadcasting has the largest broadcasting footprint in Europe. 4.CSR activities from 1986 which create positive brand image Strength 5. Operations in more than 25+ countries
1.Too many channels which can cause cannibalization Weakness 2. Intense competition means market share growth is slow
1. Foray to 3d distribution and interactive services. 2. Programming and more of content development. Opportunity 3. More presence in emerging economies and tie-ups
1. Increasing competition in rivals 2. The implication and the interference of the government in the Threats company declines its growth like through the taxes, politics etc.
Competition
1. SrippsNetwork 2. British Corporation Competitors 3. BBC
doc_162943625.docx