Description
SWOT ANALYSIS OF MODELO LIGHT
Modelo Light
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
A beer like you never imagined
USP
It is a light lager type beer STP
Segment
Beverages for young individuals
Target Group
Young urban upper middle class individuals
An innovative light lager alternative for people who seek the new and Positioning avoid the conventional SWOT Analysis
1. Modelo Light is sold in its stylish signature blue bottle and in cans. 2. Low calorie beer. 3. Pricing Leadership. Strength 4. Good availability and distribution by parent company
1. Lagging behind the market leaders by a significant margin Weakness 2. Brand recall is limited compared to global beverage brands
1. There is an increased awareness regarding the benefits of lowcalorie beverages. 2. Fair trade laws have made is easier for brands to expand internationally. Opportunity 3. The distribution network of the parent brand is very strong.
1. Tough competition from existing players & new players alike. 2. Rising prices of raw material such as wheat, barley etc. 3. The beer industry is going through a slowdown since the past few Threats years. Competition
1.Corona Light 2.Bohemia Competitors 3.Dos Equis
doc_416165098.docx
SWOT ANALYSIS OF MODELO LIGHT
Modelo Light
Parent Company
Grupo Modelo
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
A beer like you never imagined
USP
It is a light lager type beer STP
Segment
Beverages for young individuals
Target Group
Young urban upper middle class individuals
An innovative light lager alternative for people who seek the new and Positioning avoid the conventional SWOT Analysis
1. Modelo Light is sold in its stylish signature blue bottle and in cans. 2. Low calorie beer. 3. Pricing Leadership. Strength 4. Good availability and distribution by parent company
1. Lagging behind the market leaders by a significant margin Weakness 2. Brand recall is limited compared to global beverage brands
1. There is an increased awareness regarding the benefits of lowcalorie beverages. 2. Fair trade laws have made is easier for brands to expand internationally. Opportunity 3. The distribution network of the parent brand is very strong.
1. Tough competition from existing players & new players alike. 2. Rising prices of raw material such as wheat, barley etc. 3. The beer industry is going through a slowdown since the past few Threats years. Competition
1.Corona Light 2.Bohemia Competitors 3.Dos Equis
doc_416165098.docx