Description
SWOT ANALYSIS OF MOCHAS
Mochas
Parent Company
Mochas
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
Coffees and conversations
Selection of the best coffees from all over the world with an USP experience
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
A place for youngsters to hangout with friends and have a Positioning conversation
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Product differentiation. 4. Perceived as premium brand. Strength 5. Better Quality
1.Expensive 2.Very low marketing communications Weakness 3. Low availability
Opportunity
1.Introduce cheaper versions of coffee
2.Tap the smaller towns/cities 3. Offer more food beverages. 4. Sell Mocha Merchandise
1.Threat from existing coffee chains and fast food outlets Threats 2.Shrinking disposable income due to high inflation.
Competition
1.Cafe Coffee Day 2.Barista 3.Star Bucks Competitors 4.Costa Coffee
doc_810018851.docx
SWOT ANALYSIS OF MOCHAS
Mochas
Parent Company
Mochas
Category
Coffee joints
Sector
Food Products
Tagline/ Slogan
Coffees and conversations
Selection of the best coffees from all over the world with an USP experience
STP
Segment
People looking to go to have a coffee and snacks at a hangout place
Target Group
Youth in the middle and higher income groups
A place for youngsters to hangout with friends and have a Positioning conversation
SWOT Analysis
1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3. Product differentiation. 4. Perceived as premium brand. Strength 5. Better Quality
1.Expensive 2.Very low marketing communications Weakness 3. Low availability
Opportunity
1.Introduce cheaper versions of coffee
2.Tap the smaller towns/cities 3. Offer more food beverages. 4. Sell Mocha Merchandise
1.Threat from existing coffee chains and fast food outlets Threats 2.Shrinking disposable income due to high inflation.
Competition
1.Cafe Coffee Day 2.Barista 3.Star Bucks Competitors 4.Costa Coffee
doc_810018851.docx