Description
SWOT ANALYSIS OF MITSUI-FUDOSAN
Mitsui-Fudosan
Parent Company
Mitsui Group
Category
Real Estate
Office Buildings, Housing , Retail Properties, Real Estate Investment Sector Services, consulting services.
Aiming for harmony between tradition and innovation; Changing the Tagline/ Slogan face of Yaesu, Changing the face of Business;
USP
Innovation and Adaptability.
STP
Segment
High income group, corporate, retail industry.
Target Group
Urban area with High income group, corporate, retail industry
Positioning
Elegant spaces. Impeccable environments. Flexible layouts.
SWOT Analysis
1. Largest diversified real estate company 2. A strong track record in large-scale, high value-added project development 3. Strong real estate management and development capabilities 4. A portfolio of high-quality assets including hotels, resort etc Strength 5. A relatively stable financial profile
1. Has a small workforce compared to some of the global giants in the real estate 2. Not present in developing countries for achieving the potential Weakness market e.g. India, S.Africa
1. Alliances and joint ventures for expansion 2.Huge potential market in developing nations and emerging economies Opportunity 3. Acquisitions of small real estate firms
1. Economic slowdown and market fluctuations 2.Exchange rate fluctuations Threats 3.Intense competition from existing and new players
Competition
1. Mitsubishi Estate 2. Sumitomo Realty & Development Co.’s Competitors 3. Nomura Real Estate
doc_944294511.docx
SWOT ANALYSIS OF MITSUI-FUDOSAN
Mitsui-Fudosan
Parent Company
Mitsui Group
Category
Real Estate
Office Buildings, Housing , Retail Properties, Real Estate Investment Sector Services, consulting services.
Aiming for harmony between tradition and innovation; Changing the Tagline/ Slogan face of Yaesu, Changing the face of Business;
USP
Innovation and Adaptability.
STP
Segment
High income group, corporate, retail industry.
Target Group
Urban area with High income group, corporate, retail industry
Positioning
Elegant spaces. Impeccable environments. Flexible layouts.
SWOT Analysis
1. Largest diversified real estate company 2. A strong track record in large-scale, high value-added project development 3. Strong real estate management and development capabilities 4. A portfolio of high-quality assets including hotels, resort etc Strength 5. A relatively stable financial profile
1. Has a small workforce compared to some of the global giants in the real estate 2. Not present in developing countries for achieving the potential Weakness market e.g. India, S.Africa
1. Alliances and joint ventures for expansion 2.Huge potential market in developing nations and emerging economies Opportunity 3. Acquisitions of small real estate firms
1. Economic slowdown and market fluctuations 2.Exchange rate fluctuations Threats 3.Intense competition from existing and new players
Competition
1. Mitsubishi Estate 2. Sumitomo Realty & Development Co.’s Competitors 3. Nomura Real Estate
doc_944294511.docx