Description
SWOT ANALYSIS OF MITSUI CHEMICALS INCORPORATION
Mitsui Chemicals Inc
Parent Company
Mitsui Group
Category
Petrochemicals, specialty chemicals
Sector
Industrial Products
Tagline/ Slogan
Chemistry, Innovation, Dreams
USP
One of the largest chemical conglomerates in Japan.
STP
Segment
Customers looking for high quality products and services
Target Group
Customers in the manufacture of plastics and other industrial products.
Positioning
Leading specialty chemicals manufacturer and supplier in Japan.
SWOT Analysis
1. Diverse markets in more than 9 different countries across US, Europe, South-East Asia, Japan and China 2. More than 15,000 employees worldwide with total production capacity of 5 lakh metric tonnes 3. Massive distribution system across the countries in which it operates Strength 4. Strong financial position and excellent brand awareness
1. Strong competition means market share growth is limited 2. Limited automation in facilities at Singapore has created a decline in Weakness production efficiency
1. Vast opportunities in India, where a polypropylene plant has been initiated by the company at the Japanese Investment park in Neemrana 2. Joint Venture with Sinopec Corp. to produce special polymers and plastics to match the growing automotive and construction industry in Japan and the rest of South-East Asia 3. Accelerated investments in China with the set-up of 5 new Polymer facilities 4. Set-up of an expanded Solar Cell Encapsulant, SOLAR EVA, with a Opportunity production capacity of 20,000 tonnes per year.
Threats
1.Strong competition from big players in the plastic industry. 2. Too much focus in the Asia – Pacific region has limited growth
opportunities. 3. Environmental regulations have created a decline in production processes.
Competition
1. DIC Corp. 2. Lanxess AG Competitors 3. Kaneka Corp.
doc_912998311.docx
SWOT ANALYSIS OF MITSUI CHEMICALS INCORPORATION
Mitsui Chemicals Inc
Parent Company
Mitsui Group
Category
Petrochemicals, specialty chemicals
Sector
Industrial Products
Tagline/ Slogan
Chemistry, Innovation, Dreams
USP
One of the largest chemical conglomerates in Japan.
STP
Segment
Customers looking for high quality products and services
Target Group
Customers in the manufacture of plastics and other industrial products.
Positioning
Leading specialty chemicals manufacturer and supplier in Japan.
SWOT Analysis
1. Diverse markets in more than 9 different countries across US, Europe, South-East Asia, Japan and China 2. More than 15,000 employees worldwide with total production capacity of 5 lakh metric tonnes 3. Massive distribution system across the countries in which it operates Strength 4. Strong financial position and excellent brand awareness
1. Strong competition means market share growth is limited 2. Limited automation in facilities at Singapore has created a decline in Weakness production efficiency
1. Vast opportunities in India, where a polypropylene plant has been initiated by the company at the Japanese Investment park in Neemrana 2. Joint Venture with Sinopec Corp. to produce special polymers and plastics to match the growing automotive and construction industry in Japan and the rest of South-East Asia 3. Accelerated investments in China with the set-up of 5 new Polymer facilities 4. Set-up of an expanded Solar Cell Encapsulant, SOLAR EVA, with a Opportunity production capacity of 20,000 tonnes per year.
Threats
1.Strong competition from big players in the plastic industry. 2. Too much focus in the Asia – Pacific region has limited growth
opportunities. 3. Environmental regulations have created a decline in production processes.
Competition
1. DIC Corp. 2. Lanxess AG Competitors 3. Kaneka Corp.
doc_912998311.docx