Description
SWOT ANALYSIS OF MITSUBISHI PAJERO
Mitsubishi Pajero Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Motors SUV Automobiles The Incredible 4x4 Powerful off-road luxury performer STP Segment Target Group Positioning Premium SUV Segment Upper middle class executives A strong powerful fully featured four-wheel drive SWOT Analysis 1.Sold with names like Montero and Shogun in Asia, Europe 2.One of the most popular SUVs since its launch in 1982 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5.Consistently producing around 100,000 vehicles annually to meet demand 1.Hasn’t been able to leverage more on its brand in emerging markets 2.Stagnated market share due to competition from international brands 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Strength
Weakness
4.Need to work on bringing hybrid and eco-friendly models 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Toyota Fortuner 2.Ford Endevour Competitors 3.Audi Q5 4.Honda CRV
doc_491093116.docx
SWOT ANALYSIS OF MITSUBISHI PAJERO
Mitsubishi Pajero Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Motors SUV Automobiles The Incredible 4x4 Powerful off-road luxury performer STP Segment Target Group Positioning Premium SUV Segment Upper middle class executives A strong powerful fully featured four-wheel drive SWOT Analysis 1.Sold with names like Montero and Shogun in Asia, Europe 2.One of the most popular SUVs since its launch in 1982 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5.Consistently producing around 100,000 vehicles annually to meet demand 1.Hasn’t been able to leverage more on its brand in emerging markets 2.Stagnated market share due to competition from international brands 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Strength
Weakness
4.Need to work on bringing hybrid and eco-friendly models 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Toyota Fortuner 2.Ford Endevour Competitors 3.Audi Q5 4.Honda CRV
doc_491093116.docx