Description
SWOT ANALYSIS OF MITSUBISHI OUTLANDER
Mitsubishi Outlander Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Motors SUV Automobiles What turns you on Premium SUV from Mitsubishi Motors STP Segment Target Group Premium SUV Segment Upper middle class executives Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner SWOT Analysis 1.Almost over 100,000 Outlanders have been exported every year 2.SUV with aggressive styling and upgraded features 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5. Exterior design looks solid and strong with karbo fiber 1. Older Outlander models offered less interior space 2.Stagnated market share due to competition from international brands in SUV segment 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Positioning
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Toyota Fortuner 2.Ford Endevour Competitors 3.Audi Q5 4.Honda CRV
doc_629639714.docx
SWOT ANALYSIS OF MITSUBISHI OUTLANDER
Mitsubishi Outlander Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Motors SUV Automobiles What turns you on Premium SUV from Mitsubishi Motors STP Segment Target Group Premium SUV Segment Upper middle class executives Vehicle’s ability to transport its passengers on adventure-packed journeys in a 'free-as-a-bird' manner SWOT Analysis 1.Almost over 100,000 Outlanders have been exported every year 2.SUV with aggressive styling and upgraded features 3.Strong Mitsubishi brand backing the SUV vehicle 4.Powerful performance and off-road capabilities 5. Exterior design looks solid and strong with karbo fiber 1. Older Outlander models offered less interior space 2.Stagnated market share due to competition from international brands in SUV segment 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Positioning
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Toyota Fortuner 2.Ford Endevour Competitors 3.Audi Q5 4.Honda CRV
doc_629639714.docx