Description
SWOT ANALYSIS OF MITSUBISHI MOTOR
Mitsubishi Motors
Parent Company
Mitsubishi Group
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
Driven to thrill; Love that car; Pursuing the Origins of Car Engineering
USP
It is a part of one of the biggest industrial groups in Japan STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
A car which you will love as it gives you thrill and comfort Product Portfolio
Mitsubishi lancer Mitsubishi eclipse Mitsubishi outlander Brands Mitsubishi pajero SWOT Analysis
1. One of the most popular brands in the automobile industry with excellent advertising and brand presence 2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports 3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States Strength and Brazil 4. Has over 30,000 employees in the company
5. It is a global brand having a wide geographic reach with strategic alliances
1.Economic crisis due to Earthquake in Japan hurt the company Weakness financially
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc Competition
1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Chevrolet 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
doc_574984327.docx
SWOT ANALYSIS OF MITSUBISHI MOTOR
Mitsubishi Motors
Parent Company
Mitsubishi Group
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
Driven to thrill; Love that car; Pursuing the Origins of Car Engineering
USP
It is a part of one of the biggest industrial groups in Japan STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
A car which you will love as it gives you thrill and comfort Product Portfolio
Mitsubishi lancer Mitsubishi eclipse Mitsubishi outlander Brands Mitsubishi pajero SWOT Analysis
1. One of the most popular brands in the automobile industry with excellent advertising and brand presence 2. Wide range of products from sedans to SUVs to hatchbatcks to motorsports 3. The Corporation has seven vehicle manufacturing facilities in five countries, Japan, Netherlands, Philippines, Thailand, United States Strength and Brazil 4. Has over 30,000 employees in the company
5. It is a global brand having a wide geographic reach with strategic alliances
1.Economic crisis due to Earthquake in Japan hurt the company Weakness financially
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc Competition
1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Chevrolet 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
doc_574984327.docx