Description
SWOT ANALYSIS OF MITSUBISHI MATERIALS

Mitsubishi Materials

Parent Company

Mitsubishi Group

Category

Non-ferrous metal manufacturing

Sector

Products made from copper, cement, and aluminum

Tagline/ Slogan

Globalization

USP

Instant brand recognition as being a leader

STP

Segment

Diversified mining and metal manufacturing

Diversified industries using products made from copper, cement, and Target Group aluminum

Positioning

Provide high quality raw materials and finished goods across the globe

SWOT Analysis

1. A leader in technology, quality, product offering 2. Global operations 3. Best in class R&D 4. Strong workforce wit over 20,000+ employees 5. Strong backing of the Mitsubishi group 6. Its operations include Cement , Metals , Advanced Materials & Tools , Electronic Materials & Components , Energy , Precious Metals , Strength Recycling

1. Difficult to maintain focus on core operations as a result of large scope Weakness 2. Limited global association and tie-ups

1. Development of recycling Opportunity 2. Development of alternatives to current natural resources

1. Regulatory threats Threats 2. Dwindling natural resources

3. Govt intervention and environmental regulations

Competition

1. Mitsui Mining and Smelting Company, Limited 2. Sumitomo Metal Mining Co., Ltd. Competitors 3. Dowa Holdings Co., Ltd.



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