Description
SWOT ANALYSIS OF MITSUBISHI LANCER
Mitsubishi Lancer
Parent Company
Mitsubishi Motors
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Own the road
USP
Affordable premium sporty sedan STP
Segment
People who want to drive an affordable luxury car
Target Group
Young executives from the upper-middle income bracket
Positioning
For people who will own the road when they drive the Lancer SWOT Analysis
1. Between its introduction in 1973 and 2008, over six million Lancers had been sold 2.Lancer has been known as the Colt, Dodge/Plymouth Colt, Chrysler Valiant, Chrysler Lancer, Eagle Summit, Hindustan Lancer, Soueast Lioncel, Carisma, and Mirage in various countries at different times 3.One of the most popular car brands in the world, especially Asia, Europe and Australia 4.Excellent brand visibility and good servicing Strength 5.Sporty looks popular with people who want car-modifications
1.Distribtution is lesser as compared to other popular competing brands Weakness 2. Controversy over clutches, Gearbox , Transmission impacted brand
1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition
1.Honda City 2.Toyota Corolla 3.Hyundai Ascent 4.Chevrolet Optra 5.Fiat Linea Competitors 6.Maruti SX4
doc_912131781.docx
SWOT ANALYSIS OF MITSUBISHI LANCER
Mitsubishi Lancer
Parent Company
Mitsubishi Motors
Category
Sedan
Sector
Automobiles
Tagline/ Slogan
Own the road
USP
Affordable premium sporty sedan STP
Segment
People who want to drive an affordable luxury car
Target Group
Young executives from the upper-middle income bracket
Positioning
For people who will own the road when they drive the Lancer SWOT Analysis
1. Between its introduction in 1973 and 2008, over six million Lancers had been sold 2.Lancer has been known as the Colt, Dodge/Plymouth Colt, Chrysler Valiant, Chrysler Lancer, Eagle Summit, Hindustan Lancer, Soueast Lioncel, Carisma, and Mirage in various countries at different times 3.One of the most popular car brands in the world, especially Asia, Europe and Australia 4.Excellent brand visibility and good servicing Strength 5.Sporty looks popular with people who want car-modifications
1.Distribtution is lesser as compared to other popular competing brands Weakness 2. Controversy over clutches, Gearbox , Transmission impacted brand
1.Fast growing automobile market Opportunity 2.Increasing purchasing power parity
3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition
1.Honda City 2.Toyota Corolla 3.Hyundai Ascent 4.Chevrolet Optra 5.Fiat Linea Competitors 6.Maruti SX4
doc_912131781.docx