Description
SWOT ANALYSIS OF MITSUBISHI HEAVY INDUSTRIES
Mitsubishi Heavy Industries
Parent Company
Mitsubishi Heavy Industries Ltd., Japan
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Our technologies, Your tomorrow
Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite USP people and a passion for manufacturing
STP
People and businesses who want Equipment in Material Handling, Segment Infrastructure, Defense, Energy and much more
Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse Target Group technologies
Engineering excellence in Manufacturing & Construction; Taking up new Positioning challenges in Uncharted terrain
SWOT Analysis
1. Presence in almost every Equipment category 2. Strategic joint ventures for better & technologically advanced product line 3. Merger talks with Hitachi to improve competitiveness & financial strength 4. Strong workforce of nearly 65,000 people 5. It has divisions like marine vessels, aviation and space, machinery, Strength nuclear etc
1. Limited presence in developing countries Weakness 2.Strong competition means market share growth is limited
1.Rapidly gaining Defense contracts in Japan and many other countries 2. Deregulation in the economic policies of many countries where it is present Opportunity 3. Global collaborations and tie-ups
1.Chinese cyber attack against HHI 2. Sluggish growth of the Japanese economy Threats 3. Govt intervention can affect operational efficiency
Competition
1. MAN Engineering 2. Samsung Heavy Equipments Competitors 3. Hitachi Ltd.
doc_989912843.docx
SWOT ANALYSIS OF MITSUBISHI HEAVY INDUSTRIES
Mitsubishi Heavy Industries
Parent Company
Mitsubishi Heavy Industries Ltd., Japan
Category
Heavy Equipment
Sector
Heavy Equipment and Engineering
Tagline/ Slogan
Our technologies, Your tomorrow
Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite USP people and a passion for manufacturing
STP
People and businesses who want Equipment in Material Handling, Segment Infrastructure, Defense, Energy and much more
Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse Target Group technologies
Engineering excellence in Manufacturing & Construction; Taking up new Positioning challenges in Uncharted terrain
SWOT Analysis
1. Presence in almost every Equipment category 2. Strategic joint ventures for better & technologically advanced product line 3. Merger talks with Hitachi to improve competitiveness & financial strength 4. Strong workforce of nearly 65,000 people 5. It has divisions like marine vessels, aviation and space, machinery, Strength nuclear etc
1. Limited presence in developing countries Weakness 2.Strong competition means market share growth is limited
1.Rapidly gaining Defense contracts in Japan and many other countries 2. Deregulation in the economic policies of many countries where it is present Opportunity 3. Global collaborations and tie-ups
1.Chinese cyber attack against HHI 2. Sluggish growth of the Japanese economy Threats 3. Govt intervention can affect operational efficiency
Competition
1. MAN Engineering 2. Samsung Heavy Equipments Competitors 3. Hitachi Ltd.
doc_989912843.docx