Description
SWOT ANALYSIS OF MITSUBISHI ESTATE
Mitsubishi Estate
Parent Company
The Mitsubishi Group
Architecture research and design; Building, residential, Hotel Business; Business development and Consultancy; Commercial property and Category Development Business.
Sector
Real Estate
Tagline/ Slogan
Forever taking on new challenges; A love for people, A love for the city
USP
Strong architecture and popular brand name Mitsubishi
STP
Segment
High income group, corporate, retail industry.
Target Group
Urban area with High income group, corporate, retail industry
Positioning
Unique architectural feature
SWOT Analysis
1. One of the biggest real estate developer in Japan 2. Mitsubishi-a well known brand associated with it. 3. Standard & Poor's Ratings Services assigned its 'A+' to Mitsubishi Estate which shows high quality of company’s asset 4. Easy to raise debt finance. 5. strong credit quality of its tenants and its conservative approach to negotiating lease agreements Strength 6. Largest diversified real estate company
1. Depend largely on lease and rent, which have weak earning 2. Tough competition and regulations in the real estate industry means Weakness limited market share
1. Opportunities in the developing nations (as strong brand associated with it) 2. Acquisitions of small real estate firms Opportunity 3. Scope for development in power, manufacturing and airline industry.
Threats
1. More options to customers due to many players in the market 2. Residential and urban development businesses remain low in Japan.
3.Economic slowdown
Competition
1. Mitsui Fudosan 2. Sumitomo Realty & Development Co.’s Competitors 3. Nomura Real Estate
doc_507700490.docx
SWOT ANALYSIS OF MITSUBISHI ESTATE
Mitsubishi Estate
Parent Company
The Mitsubishi Group
Architecture research and design; Building, residential, Hotel Business; Business development and Consultancy; Commercial property and Category Development Business.
Sector
Real Estate
Tagline/ Slogan
Forever taking on new challenges; A love for people, A love for the city
USP
Strong architecture and popular brand name Mitsubishi
STP
Segment
High income group, corporate, retail industry.
Target Group
Urban area with High income group, corporate, retail industry
Positioning
Unique architectural feature
SWOT Analysis
1. One of the biggest real estate developer in Japan 2. Mitsubishi-a well known brand associated with it. 3. Standard & Poor's Ratings Services assigned its 'A+' to Mitsubishi Estate which shows high quality of company’s asset 4. Easy to raise debt finance. 5. strong credit quality of its tenants and its conservative approach to negotiating lease agreements Strength 6. Largest diversified real estate company
1. Depend largely on lease and rent, which have weak earning 2. Tough competition and regulations in the real estate industry means Weakness limited market share
1. Opportunities in the developing nations (as strong brand associated with it) 2. Acquisitions of small real estate firms Opportunity 3. Scope for development in power, manufacturing and airline industry.
Threats
1. More options to customers due to many players in the market 2. Residential and urban development businesses remain low in Japan.
3.Economic slowdown
Competition
1. Mitsui Fudosan 2. Sumitomo Realty & Development Co.’s Competitors 3. Nomura Real Estate
doc_507700490.docx