Description
SWOT ANALYSIS OF MITSUBISHI ECLIPSE
Mitsubishi Eclipse Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Motors Sedan Automobiles Built for living A turbo charged four-wheel drive sleek car from Mitsubishi STP Segment Target Group Positioning People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A car which changes of meaning of living SWOT Analysis 1.Eclipse is officially available in North America, Saudi Arabia, Kuwait, UAE, and China 2. The front-wheel-drive Eclipse Spyder is available in two variants : GS and GT 3.Popular sports car brand across the world 4.Eclipe Turbo was voted on of the most popular cars in its category 1.Stagnated market share due to competition from international brands 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Audi R8 2.Mercedes Benz SLK 3.BMW 7 Series 4.Porsche 911 Carrera
Competitors
doc_395071941.docx
SWOT ANALYSIS OF MITSUBISHI ECLIPSE
Mitsubishi Eclipse Parent Company Category Sector Tagline/ Slogan USP Mitsubishi Motors Sedan Automobiles Built for living A turbo charged four-wheel drive sleek car from Mitsubishi STP Segment Target Group Positioning People who want to drive luxury cars Upper rich class businessmen who want cars as a status symbol A car which changes of meaning of living SWOT Analysis 1.Eclipse is officially available in North America, Saudi Arabia, Kuwait, UAE, and China 2. The front-wheel-drive Eclipse Spyder is available in two variants : GS and GT 3.Popular sports car brand across the world 4.Eclipe Turbo was voted on of the most popular cars in its category 1.Stagnated market share due to competition from international brands 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Audi R8 2.Mercedes Benz SLK 3.BMW 7 Series 4.Porsche 911 Carrera
Competitors
doc_395071941.docx