Description
SWOT ANALYSIS OF MISS SIXTY
Miss Sixty
Parent Company
Sixty Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Me... me... Miss Sixty;
Stylish and fashionable clothes for young women with an USP experimental attitude STP
Segment
Young fashionable women who have an adventurous attitude
Medium to high purchasing power and are always ready for any kind Target Group of innovation
Fashionable, chic and stylish clothes which always make you look and Positioning feel glamorous SWOT Analysis
1. They are a well known brand in most parts of the world 2. They have created a very strong niche with women with a high brand recall 3.They are a part of a company which has about 1500 employees and a global presence 4. They are very well known for their denim collection with their fine cuts and new designs 5. They are there in many different segments like footwear ,makeup, clothes and have managed to have a foothold everywhere 6.Their clothing and accessories are available at luxury high end Strength retails stores like Nordstrom.
Weakness
1.Changing customer preferences and high brand switching means
limited market share and stocked inventory 2.Their high prices could also be a reason for decreasing sales
1.Online Retail is gaining a lot of importance 2.They should try to enter into unexplored markets which they have not been in before 3.Franchising and takeovers are a major opportunity in today’s Opportunity scenario
1.Luxury brands on the similar lines attract more customers 2.Counterfeits or similar type of clothes and accessories being heavily floated into the market Threats 3.Consumer brand loyalty is extremely low Competition
1.True Religion 2.Seven for all Mankind Competitors 3.Tory Burch
doc_574672760.docx
SWOT ANALYSIS OF MISS SIXTY
Miss Sixty
Parent Company
Sixty Group
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Me... me... Miss Sixty;
Stylish and fashionable clothes for young women with an USP experimental attitude STP
Segment
Young fashionable women who have an adventurous attitude
Medium to high purchasing power and are always ready for any kind Target Group of innovation
Fashionable, chic and stylish clothes which always make you look and Positioning feel glamorous SWOT Analysis
1. They are a well known brand in most parts of the world 2. They have created a very strong niche with women with a high brand recall 3.They are a part of a company which has about 1500 employees and a global presence 4. They are very well known for their denim collection with their fine cuts and new designs 5. They are there in many different segments like footwear ,makeup, clothes and have managed to have a foothold everywhere 6.Their clothing and accessories are available at luxury high end Strength retails stores like Nordstrom.
Weakness
1.Changing customer preferences and high brand switching means
limited market share and stocked inventory 2.Their high prices could also be a reason for decreasing sales
1.Online Retail is gaining a lot of importance 2.They should try to enter into unexplored markets which they have not been in before 3.Franchising and takeovers are a major opportunity in today’s Opportunity scenario
1.Luxury brands on the similar lines attract more customers 2.Counterfeits or similar type of clothes and accessories being heavily floated into the market Threats 3.Consumer brand loyalty is extremely low Competition
1.True Religion 2.Seven for all Mankind Competitors 3.Tory Burch
doc_574672760.docx