Description
SWOT ANALYSIS OF MIRINDA
Mirinda
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage
USP
Orange based aerated soft drink
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
The carefree, spontaneous and playful soft drink
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3. Strong brand backing of Pepsi
Weakness
1.Aerated drinks not popular with health conscious people
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other aerated drinks competitors Threats 2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
Competition
Competitors
1.Fanta
doc_199721490.docx
SWOT ANALYSIS OF MIRINDA
Mirinda
Parent Company
Pepsi
Category
Beverage
Sector
Food Products
Tagline/ Slogan
Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage
USP
Orange based aerated soft drink
STP
Segment
For all people seeking a soft drink for regular occasions, parties
Target Group
All age groups Lower, middle and upper class people
Positioning
The carefree, spontaneous and playful soft drink
SWOT Analysis
1.Excellent branding and advertising 2.Excellent distribution and availability Strength 3. Strong brand backing of Pepsi
Weakness
1.Aerated drinks not popular with health conscious people
1.Leverage successful brand Pepsi 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from other aerated drinks competitors Threats 2.Threat from substitutes like fruit juices
3.Boycott from health conscious people
Competition
Competitors
1.Fanta
doc_199721490.docx