Description
SWOT ANALYSIS OF MINT
Mint-O Fresh
Parent Company
ITC
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Laila ko karna ho impress to majnu ne khaai Mint-O fresh;
USP
Active mint deposited candy
STP
Segment
People looking to have a sweet after mint
Target Group
Youth of Lower, middle income
Positioning
For the cool youth
SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1.Not too popular in urban areas
1.Leverage successful brand ITC 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from local candies Threats 2.Threat from chocolates
Competition
1.Mentos 2.TicTac Competitors 3.Polo
doc_504603915.docx
SWOT ANALYSIS OF MINT
Mint-O Fresh
Parent Company
ITC
Category
Chocolate
Sector
Food Products
Tagline/ Slogan
Laila ko karna ho impress to majnu ne khaai Mint-O fresh;
USP
Active mint deposited candy
STP
Segment
People looking to have a sweet after mint
Target Group
Youth of Lower, middle income
Positioning
For the cool youth
SWOT Analysis
1.Excellent branding and advertising Strength 2.Excellent distribution and availability
Weakness
1.Not too popular in urban areas
1.Leverage successful brand ITC 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition
1.Threat from local candies Threats 2.Threat from chocolates
Competition
1.Mentos 2.TicTac Competitors 3.Polo
doc_504603915.docx