Description
SWOT ANALYSIS OF MILLICOM INTERNATIONAL CELLULAR
Millicom International Cellular (Tigo)
Parent Company
Investment AB Kinnevik & Millicom Incorporated
Category
Mobile Service Provider
Sector
Telecommunication
Everyone wants to be with you / with Tigo; Affordable Accessable Tagline/ Slogan Available
The company provides mobile services in 13 countries. With operations USP across Central America, South America, South-east Asia, and Africa
STP
Broadband internet, fixed, wireless and public telephone services and Segment mobile internet telecommunication services via 3G network.
Corporate and individual customers using mobile and broadband Target Group services across geographies.
TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has Positioning presence across geographies
SWOT Analysis
1. Higher Returns on its operations 2. Robust Operational Performance thanks to focused strategies 3. The group operates in Central America, South America, Africa, and Asia. 4. Operations have a combined population under license of Strength approximately 270 million people
1. Decreasing Liquidity causing strategic disruptions 2. Lesser known brand in Europe, America and large parts of Asia Weakness compared to global giants
1. Predicted growth in Telecommunications Services 2. Increasing Demand for 3G across the world Opportunity 3. Demand for Mobile Broadband in its operational geographies
Threats
1. Global Economic Slowdown impacting growth 2. Rapid Changes in Technology causing consistent capital infusion
3. Intense Competition leading to shrinking margins
Competition
1. Telefonica 2. T-Mobile Competitors 3. AT&T
doc_438659513.docx
SWOT ANALYSIS OF MILLICOM INTERNATIONAL CELLULAR
Millicom International Cellular (Tigo)
Parent Company
Investment AB Kinnevik & Millicom Incorporated
Category
Mobile Service Provider
Sector
Telecommunication
Everyone wants to be with you / with Tigo; Affordable Accessable Tagline/ Slogan Available
The company provides mobile services in 13 countries. With operations USP across Central America, South America, South-east Asia, and Africa
STP
Broadband internet, fixed, wireless and public telephone services and Segment mobile internet telecommunication services via 3G network.
Corporate and individual customers using mobile and broadband Target Group services across geographies.
TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has Positioning presence across geographies
SWOT Analysis
1. Higher Returns on its operations 2. Robust Operational Performance thanks to focused strategies 3. The group operates in Central America, South America, Africa, and Asia. 4. Operations have a combined population under license of Strength approximately 270 million people
1. Decreasing Liquidity causing strategic disruptions 2. Lesser known brand in Europe, America and large parts of Asia Weakness compared to global giants
1. Predicted growth in Telecommunications Services 2. Increasing Demand for 3G across the world Opportunity 3. Demand for Mobile Broadband in its operational geographies
Threats
1. Global Economic Slowdown impacting growth 2. Rapid Changes in Technology causing consistent capital infusion
3. Intense Competition leading to shrinking margins
Competition
1. Telefonica 2. T-Mobile Competitors 3. AT&T
doc_438659513.docx