Description
SWOT ANALYSIS OF MILD SEVEN
Mild Seven
Parent Company
Japan Tobacco
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Mild as May
USP
Provides a light hit to the popular segment regular smoker STP
Segment
Cigarettes
Middle income group regular smoker who wants an instantaneous Target Group mild hit regularly
Positioning
A cigarette which hits you as mildly as you want it to be SWOT Analysis
1. A good reach in the popular market segment of India 2. Good marketing through TVCs and print ads 3. Strong brand name and top of the mind recall 4. Carries its strength from the third largest manufacturer of Strength cigarettes in the world to India
1. Faces stiff competition from Marlboro lights Weakness 2. Company has to rely on surrogate advertising to promote products
1. Large tobacco industry globally resulting in huge growth opportunity 2.Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Marlboro 2. Classic Cigarettes 3. Gold Flake 4. L&M Competitors 5. Benson & Hedges
doc_383610939.docx
SWOT ANALYSIS OF MILD SEVEN
Mild Seven
Parent Company
Japan Tobacco
Category
Cigarettes
Sector
FMCG
Tagline/ Slogan
Mild as May
USP
Provides a light hit to the popular segment regular smoker STP
Segment
Cigarettes
Middle income group regular smoker who wants an instantaneous Target Group mild hit regularly
Positioning
A cigarette which hits you as mildly as you want it to be SWOT Analysis
1. A good reach in the popular market segment of India 2. Good marketing through TVCs and print ads 3. Strong brand name and top of the mind recall 4. Carries its strength from the third largest manufacturer of Strength cigarettes in the world to India
1. Faces stiff competition from Marlboro lights Weakness 2. Company has to rely on surrogate advertising to promote products
1. Large tobacco industry globally resulting in huge growth opportunity 2.Social media marketing as a replacement for advertisement Opportunity 3. Large natural resources of tobacco
1. Lot of competitors with similar quality and price 2. Growing public concern about increasing use of tobacco Threats 3. Government regulation and increased taxation Competition
1. Marlboro 2. Classic Cigarettes 3. Gold Flake 4. L&M Competitors 5. Benson & Hedges
doc_383610939.docx