Description
SWOT ANALYSIS OF MIGOSCHA
Migoscha
Parent Company
Migoscha S.A
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Taking everything from me
USP
Premium products STP
Segment
Women who always want to look stylish
Target Group
Urban class of people
Positioning
Clothes that are unique and dazzling SWOT Analysis
1. They have a wide variety and strong portfolio of products. 2. Offers a good quality and have created a niche market for them 3. Fashion house owner is personally involved in creating the designs Strength 4. Strong presence in Belgium and other European countries
1. Limited global reach and branch presence 2. Require capital to maintain the brand image 3. Brand recall and online presence is less compared to leading Weakness apparel brands
1. Target emerging markets as its presence is not strong in those countries 2. Online space and e-commerce is becoming popular Opportunity 3. They can expand over different segments
1. Competition from the international market and brands, and also affordability. 2. Competition from big designer brands Threats 3. Can be easily imitated and sold Competition
1. Crate Competitors 2. Laura Ashley
doc_556637096.docx
SWOT ANALYSIS OF MIGOSCHA
Migoscha
Parent Company
Migoscha S.A
Category
Apparel and Accessories
Sector
Lifestyle and retail
Tagline/ Slogan
Taking everything from me
USP
Premium products STP
Segment
Women who always want to look stylish
Target Group
Urban class of people
Positioning
Clothes that are unique and dazzling SWOT Analysis
1. They have a wide variety and strong portfolio of products. 2. Offers a good quality and have created a niche market for them 3. Fashion house owner is personally involved in creating the designs Strength 4. Strong presence in Belgium and other European countries
1. Limited global reach and branch presence 2. Require capital to maintain the brand image 3. Brand recall and online presence is less compared to leading Weakness apparel brands
1. Target emerging markets as its presence is not strong in those countries 2. Online space and e-commerce is becoming popular Opportunity 3. They can expand over different segments
1. Competition from the international market and brands, and also affordability. 2. Competition from big designer brands Threats 3. Can be easily imitated and sold Competition
1. Crate Competitors 2. Laura Ashley
doc_556637096.docx