Description
SWOT ANALYSIS OF MICROSOFT
Microsoft
Category
IT Product and Services
Sector
IT and Technology
Tagline/Slogans
Be Whats next
USP
Number 1 technology company
STP
Segment
IT Solutions/software retail and business
Microsoft targets nearly all individuals and Target Group business who use a computer
Positioning
The best technology company
SWOT
1) Windows and Office as stable Cash Cows 2) Venturing into serious product development like XBOX 3) Strong talent pool 4) Adopting newer technologies like cloud Strength computing faster
1) Claimed by many to be Monopolistic, it hurts Weakness the brand many a times.
1) Cloud based solutions 2) Nokia Tie Up can bear fruits in future Opportunity 3) integration of Skype into their products
1) graphic versions of Linux 2) Open Source movement Threats 3) Bing
Competition
Competitors
1) Apple 2) Google
3) HP
doc_241572728.docx
SWOT ANALYSIS OF MICROSOFT
Microsoft
Category
IT Product and Services
Sector
IT and Technology
Tagline/Slogans
Be Whats next
USP
Number 1 technology company
STP
Segment
IT Solutions/software retail and business
Microsoft targets nearly all individuals and Target Group business who use a computer
Positioning
The best technology company
SWOT
1) Windows and Office as stable Cash Cows 2) Venturing into serious product development like XBOX 3) Strong talent pool 4) Adopting newer technologies like cloud Strength computing faster
1) Claimed by many to be Monopolistic, it hurts Weakness the brand many a times.
1) Cloud based solutions 2) Nokia Tie Up can bear fruits in future Opportunity 3) integration of Skype into their products
1) graphic versions of Linux 2) Open Source movement Threats 3) Bing
Competition
Competitors
1) Apple 2) Google
3) HP
doc_241572728.docx