Description
SWOT ANALYSIS OF MICROMAX MOBILES
Micromax Mobiles Parent Company Category Sector Tagline/ Slogan USP Micromax Mobiles Mobile phone Handsets Telecommunication Nothing like anything Moderate functions at low price STP Segment Target Group Low-Medium range Basic Phones market Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone SWOT 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 1.Poor after sales support 2.Many consumers in this group still trust Nokia 3.Build Quality is inferior, Tacky looks, Low resolution and small screens, Higher Radiation levels, Complex 4.User interface for not so tech-savvy consumers , Unreliable 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available
Positioning
Strength
Weakness
Opportunity
3.Can be used as simple second phones 1.Threat from low price well known brands 2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Lava phones 3.Samsung Guru Series 4.Maxx mobiles 5.Lemon mobiles
Threats
Competitors
doc_921546936.docx
SWOT ANALYSIS OF MICROMAX MOBILES
Micromax Mobiles Parent Company Category Sector Tagline/ Slogan USP Micromax Mobiles Mobile phone Handsets Telecommunication Nothing like anything Moderate functions at low price STP Segment Target Group Low-Medium range Basic Phones market Low income consumers, Tier-2 cities, Villages Replacing the Biggies like Nokia, Samsung from the low end phones market. As a second phone SWOT 1.Provide simple functions at much lower costs e.g.- Loud speakers, wireless FM, ultra long lasting battery life 2.Regional languages support, Indian calendars, Torch 3.Most phones are dual SIM/Triple SIM phones 4.Due to Java support a lot of basic applications can be run 1.Poor after sales support 2.Many consumers in this group still trust Nokia 3.Build Quality is inferior, Tacky looks, Low resolution and small screens, Higher Radiation levels, Complex 4.User interface for not so tech-savvy consumers , Unreliable 1.Low-end phones market has become very competitive 2. Cut-throat competition has made Dual-SIM phones being available
Positioning
Strength
Weakness
Opportunity
3.Can be used as simple second phones 1.Threat from low price well known brands 2.Other lower end phones brands Competition 1.Nokia Low-end Dual SIM phones 2.Lava phones 3.Samsung Guru Series 4.Maxx mobiles 5.Lemon mobiles
Threats
Competitors
doc_921546936.docx