Description
SWOT ANALYSIS OF MICROCHIP TECHNOLOGY
Microchip Technology
Parent Company
Microchip Technology
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
NA Leading manufacturer of microcontroller, memory and analog
USP
semiconductors.
STP
Segment
Enterprise and end customer
Target Group
Includes B2C and B2B customer
Giving customer competitive edge in dynamic market place, by Positioning providing advanced and world class semiconductor product.
SWOT Analysis
1. Diversified product offerings 2. High inclination towards research and development 3. Wide geographic presence 4. Microchip technology group has operations worldwide and Strength approximately 6900 employees in more than 10 countries
1. Various Lawsuits and litigations Weakness 2. Revenue concentrations from few customers
1. Growth of semiconductor industry 2. Various product innovations Opportunity 3. Strategic initiatives
1. High competitive pressure Threats 2. Rapid changes in technology and adoption to the change
Competition
Competitors
1. Intel 2. Advanced Micro devices
3. Nvidia 4. Broadcom
doc_642686037.docx
SWOT ANALYSIS OF MICROCHIP TECHNOLOGY
Microchip Technology
Parent Company
Microchip Technology
Category
Semiconductors
Sector
IT and Technology
Tagline/ Slogan
NA Leading manufacturer of microcontroller, memory and analog
USP
semiconductors.
STP
Segment
Enterprise and end customer
Target Group
Includes B2C and B2B customer
Giving customer competitive edge in dynamic market place, by Positioning providing advanced and world class semiconductor product.
SWOT Analysis
1. Diversified product offerings 2. High inclination towards research and development 3. Wide geographic presence 4. Microchip technology group has operations worldwide and Strength approximately 6900 employees in more than 10 countries
1. Various Lawsuits and litigations Weakness 2. Revenue concentrations from few customers
1. Growth of semiconductor industry 2. Various product innovations Opportunity 3. Strategic initiatives
1. High competitive pressure Threats 2. Rapid changes in technology and adoption to the change
Competition
Competitors
1. Intel 2. Advanced Micro devices
3. Nvidia 4. Broadcom
doc_642686037.docx