Description
SWOT ANALYSIS OF MICHELOB ULTRA
Michelob Ultra
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
The Ultra Life is in the Living; Crafting a better beer
USP
Long-aged for extra smoothness STP
Segment
Health –conscious individuals
Target Group
Young urban adults
Positioning
A light refreshing taste with low calories and carbohydrates SWOT Analysis
1. The brand is of high quality and is available at affordable prices 2. Nutritional value is better than some other beverages 3. High Brand Value Strength 4. Availability across the world
1.Brand recall is lesser as compared to a few popular brands 2.Competition from other brands means limited market share Weakness 3.Limited advertising and branding strategies
1.Global penetrations into International markets 2.Tie-ups with hotels, restaurants and lifestyle houses Opportunity 3.Being calorie-conscious is the current trend amongst individuals
Threats
1. Rising prices of raw materials. 2. Intense competition in the low-calorie segment.
3. Unfavorable customer feedback. Competition
1. Miller Lite 2. Coors Light Competitors 3. Rolling Rock
doc_510164741.docx
SWOT ANALYSIS OF MICHELOB ULTRA
Michelob Ultra
Parent Company
Anheuser-Busch
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
The Ultra Life is in the Living; Crafting a better beer
USP
Long-aged for extra smoothness STP
Segment
Health –conscious individuals
Target Group
Young urban adults
Positioning
A light refreshing taste with low calories and carbohydrates SWOT Analysis
1. The brand is of high quality and is available at affordable prices 2. Nutritional value is better than some other beverages 3. High Brand Value Strength 4. Availability across the world
1.Brand recall is lesser as compared to a few popular brands 2.Competition from other brands means limited market share Weakness 3.Limited advertising and branding strategies
1.Global penetrations into International markets 2.Tie-ups with hotels, restaurants and lifestyle houses Opportunity 3.Being calorie-conscious is the current trend amongst individuals
Threats
1. Rising prices of raw materials. 2. Intense competition in the low-calorie segment.
3. Unfavorable customer feedback. Competition
1. Miller Lite 2. Coors Light Competitors 3. Rolling Rock
doc_510164741.docx