Description
SWOT ANALYSIS OF MICHAEL KORS
Michael Kors
Parent company
Michael Kors
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
Usp
The brand is known for elite US Fashion accessories and bags STP
Segment
Men and women looking for fashionable apparel and accessories
Target group
Young men and women enjoying American elite fashion.
Positioning
Elite and young American fassion SWOT Analysis
1.The clothes have been fancied by ladies for past 30 years. 2. Hollywood film cenebrities have worn Michael Kors on red carpet. 3. Michael Kors clothes and accessories were shown in the reality shows on TV. 4. The company claims that the brand has a high recall 5. Kors is the youngest recipient ever of the Geoffrey Beene Lifetime Achievement Award and even bagged the Fragrance Foundation’s FiFi Strength Award for Lifetime Achievement
1.The brand being among the elite brand is prone to recession and economic downturns 2. The brands geographic presence is restricted and is lesser known Weakness globally
1. Very well-known brand in US and other developed cities 2. Analysts believe that the company will have an improved perfoemance 3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring Opportunity countries.
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less Competition
1.Coach 2.Ralph Lauren Competitors 3. Kate Spade
doc_919538450.docx
SWOT ANALYSIS OF MICHAEL KORS
Michael Kors
Parent company
Michael Kors
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
-
Usp
The brand is known for elite US Fashion accessories and bags STP
Segment
Men and women looking for fashionable apparel and accessories
Target group
Young men and women enjoying American elite fashion.
Positioning
Elite and young American fassion SWOT Analysis
1.The clothes have been fancied by ladies for past 30 years. 2. Hollywood film cenebrities have worn Michael Kors on red carpet. 3. Michael Kors clothes and accessories were shown in the reality shows on TV. 4. The company claims that the brand has a high recall 5. Kors is the youngest recipient ever of the Geoffrey Beene Lifetime Achievement Award and even bagged the Fragrance Foundation’s FiFi Strength Award for Lifetime Achievement
1.The brand being among the elite brand is prone to recession and economic downturns 2. The brands geographic presence is restricted and is lesser known Weakness globally
1. Very well-known brand in US and other developed cities 2. Analysts believe that the company will have an improved perfoemance 3. High brand saliency and the positive affirmation from consumers has influenced demand in domestic market and the neighboring Opportunity countries.
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less Competition
1.Coach 2.Ralph Lauren Competitors 3. Kate Spade
doc_919538450.docx