Description
SWOT ANALYSIS OF MEZCO TOYZ
Mezco Toyz
Parent Company
Mezco Toyz
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toys for kids of all ages
USP
Leaders in action figures in the world
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name producing action figures 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. Brand recall is high
1.Product portfolio is mostly limited to action figures and limited penetration in emerging economies 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Leverage the successful brands from comics and entertainment 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises Opportunity 4. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_684769012.docx
SWOT ANALYSIS OF MEZCO TOYZ
Mezco Toyz
Parent Company
Mezco Toyz
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Toys for kids of all ages
USP
Leaders in action figures in the world
STP
Collectible toys based on characters of various comics and film Segment franchise
Target Group
Kids and collectors of toys
Positioning
To create unique and exciting collectibles for people across all ages
SWOT Analysis
1. Big brand name producing action figures 2. Diverse line of products in its portfolio 3. Has license to some of the most popular comic and movie franchises Strength 4. Brand recall is high
1.Product portfolio is mostly limited to action figures and limited penetration in emerging economies 2.Fake products easily available in the market leading to loss of Weakness revenue
1.Leverage the successful brands from comics and entertainment 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises Opportunity 4. Can put holograms or something similar so that imitation is not easy
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Hasbro 2.Mattel 3.Bandai 4.McFarlane 5. Neca Competitors 6. Hot Toys
doc_684769012.docx