Description
SWOT ANALYSIS OF METRO SHOES

Metro Shoes

Parent Company

Metro Shoes

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People

USP

Affordable fashion STP

Segment

Style Conscious

Target Group

People who want style in budget and premium segment

Positioning

Stylish footwear to make you happy SWOT Analysis

1. A Strong Indian Brand with Strong Values 2. In house Private Labels for affordability 3. An assortment of all well known shoe brands found in store 4.It has a countrywide network of exclusive Metro showrooms at more than 70 prime locations across 30 plus cities in India 5.Strong Focus on innovation Strength 6. Advertising and branding by roping in celebrities

1.Operates through Company Owned Models only and hence expansion is slower Weakness 2. Does not have an international presence

Opportunity

1.To expand in India as well as in International Markets

2.To capture the shoe and accessory market collectively 3. Tie-ups with international brands or adapting franchise model to grow

1.International Players with increasing privatization 2. Shoe brands available @ discount rates on Discount deal sites Threats which affect its in house private labels USP of style with affordability Competition

1. Liberty Shoes 2. Bata 3. Red Tape 4. Nike 5. Adidas Competitors 6. Puma



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