Description
SWOT ANALYSIS OF METRO AG
Metro AG
Parent Company
Metro AG, Germany
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Made to Trade
USP
A modern shopping experience for all the family needs under one roof STP
Segment
Hypermarket and discount store
Target Group
Middle segment households
Positioning
Offering a wide array of high quality goods and services at fair prices SWOT Analysis
1. One of the top five largest retail chain in the world and largest in its home market, Germany 2. Multi-store formats-convenience store, department stores, supermarkets, discount stores etc. 3. Retail operations offered to commercial customers too in the format of cash and carry stores Strength 4. Huge brand equity and successful customer loyalty programmes
1.Need of localisation of its stores across different cities and countries puts an additional pressure on operation costs 2.Lower investments made by the retail chain in modernising its IT Weakness technology and systems for better automation of business
1.Seek growth through expansion into newer markets Opportunity 2.Emphaiss on private label growth 3.Widescale advertising, promotions and customer loyalty
programmes to increase business and loyal customers
1.Rising labour costs worldwide 2.Threat from unionization of workforce in Germany Threats 3.Precarious economic condition in Euro zone and Americas Competition
1.Walmart 2.Carrefour 3.Tesco Competitors 4.Kroger
doc_473361870.docx
SWOT ANALYSIS OF METRO AG
Metro AG
Parent Company
Metro AG, Germany
Category
Food retail
Sector
Lifestyle and Retail
Tagline/ Slogan
Made to Trade
USP
A modern shopping experience for all the family needs under one roof STP
Segment
Hypermarket and discount store
Target Group
Middle segment households
Positioning
Offering a wide array of high quality goods and services at fair prices SWOT Analysis
1. One of the top five largest retail chain in the world and largest in its home market, Germany 2. Multi-store formats-convenience store, department stores, supermarkets, discount stores etc. 3. Retail operations offered to commercial customers too in the format of cash and carry stores Strength 4. Huge brand equity and successful customer loyalty programmes
1.Need of localisation of its stores across different cities and countries puts an additional pressure on operation costs 2.Lower investments made by the retail chain in modernising its IT Weakness technology and systems for better automation of business
1.Seek growth through expansion into newer markets Opportunity 2.Emphaiss on private label growth 3.Widescale advertising, promotions and customer loyalty
programmes to increase business and loyal customers
1.Rising labour costs worldwide 2.Threat from unionization of workforce in Germany Threats 3.Precarious economic condition in Euro zone and Americas Competition
1.Walmart 2.Carrefour 3.Tesco Competitors 4.Kroger
doc_473361870.docx