Description
SWOT ANALYSIS OF METCON COATINGS
Metcon Coatings & Chemicals
Parent Company
Metcon Coatings & Chemicals India Private Limited
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Offering High Purity Products
USP
Protection solutions for steel and concrete structures
STP
Segment
Manufacturing, agricultural, automotive and construction equipment
Target Group
Industrial Equipment Industry
Providers of industrial paints and chemicals to protect steel & concrete Positioning structures in industries.
SWOT Analysis
1. It is an ISO 9001:2008 company. 2. Customer base is very strong and consists of big names in Industry 3. It is a very informative website stating minute details that a potential customer looks for. 4. They have products for applications in wide range of sectors from aeronautics to pharmaceuticals and fertilizers. 5. They have provisions for producing in batch for individual thus there is a scope for customization. 6. Continuous R&D to cater to changing environment, and production capacity of 1800 Metric Tonnes per Yr. and is going to scale up with Strength additional facility.
1.Customer base is strong but has fewer customers like in typical B2B deliverables hence vulnerable to changes in industry. 2. It has less screen space in advertising compared to giants. 3. May not have adequate resources both human and capital to expand rapidly. 4. They don’t have extensive distributor network to cater to retail customers. Weakness 5. Limited resources; as this industry requires large working capital.
1. It can explore the new market by entering into the decorative paint and finishes 2. Industrial paints life is generally not very long due to the regular wear and tear, if it can prolong its life in some way through R&D then Opportunity they can capture huge market.
1. New entrants like established Indian brands or foreign players 2. Scarcity and inflation in prices of raw materials 3. Stringent Government rules and regulations and more emphasis on Threats Environment preservation.
Competition
1.Akzonobel 2.Berger Paints Competitors 3. Asian Paints
doc_254404350.docx
SWOT ANALYSIS OF METCON COATINGS
Metcon Coatings & Chemicals
Parent Company
Metcon Coatings & Chemicals India Private Limited
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Offering High Purity Products
USP
Protection solutions for steel and concrete structures
STP
Segment
Manufacturing, agricultural, automotive and construction equipment
Target Group
Industrial Equipment Industry
Providers of industrial paints and chemicals to protect steel & concrete Positioning structures in industries.
SWOT Analysis
1. It is an ISO 9001:2008 company. 2. Customer base is very strong and consists of big names in Industry 3. It is a very informative website stating minute details that a potential customer looks for. 4. They have products for applications in wide range of sectors from aeronautics to pharmaceuticals and fertilizers. 5. They have provisions for producing in batch for individual thus there is a scope for customization. 6. Continuous R&D to cater to changing environment, and production capacity of 1800 Metric Tonnes per Yr. and is going to scale up with Strength additional facility.
1.Customer base is strong but has fewer customers like in typical B2B deliverables hence vulnerable to changes in industry. 2. It has less screen space in advertising compared to giants. 3. May not have adequate resources both human and capital to expand rapidly. 4. They don’t have extensive distributor network to cater to retail customers. Weakness 5. Limited resources; as this industry requires large working capital.
1. It can explore the new market by entering into the decorative paint and finishes 2. Industrial paints life is generally not very long due to the regular wear and tear, if it can prolong its life in some way through R&D then Opportunity they can capture huge market.
1. New entrants like established Indian brands or foreign players 2. Scarcity and inflation in prices of raw materials 3. Stringent Government rules and regulations and more emphasis on Threats Environment preservation.
Competition
1.Akzonobel 2.Berger Paints Competitors 3. Asian Paints
doc_254404350.docx