Description
SWOT ANALYSIS OF METACAFE
Metacafe
Parent Company
Metacafe Inc
Category
Website-Video Sharing
Sector
Media and Entertainment
Tagline/ Slogan
The video entertainment engine
USP
Offers a wide range of videos with high ease of access
STP
Segment
Internet users looking for videos online
Target Group
Users who utilize internet for entertainment or professional intent
Positioned as avideo sharing website showing exclusive and original Positioning premium entertainment-related video content.
SWOT Analysis
1.Maintains the content to high standards by dedicated review system 2. Well organized videos without duplicate versions 3. Attractive and lucrative to upload videos due to income generation 4.Early Market entrant Strength 5. More than 13 million unique monthly U.S. viewers as of 2010
Weakness
1. Copyright violations handling
1. Partnerships with other websites to embed videos 2.Partnerships with Companies and service providers to form official channels 3.Increase brand awareness by being involved into events like concerts Opportunity or live telecasts
1.Involvement in legal complexities due to objectionable content published 2.Present competitors having substantial market share Threats 3. Newly emerging Video-sharing websites with better offerings
Competition
1. Youtube 2.Facebook Competitors 3.Video Jug
doc_110767377.docx
SWOT ANALYSIS OF METACAFE
Metacafe
Parent Company
Metacafe Inc
Category
Website-Video Sharing
Sector
Media and Entertainment
Tagline/ Slogan
The video entertainment engine
USP
Offers a wide range of videos with high ease of access
STP
Segment
Internet users looking for videos online
Target Group
Users who utilize internet for entertainment or professional intent
Positioned as avideo sharing website showing exclusive and original Positioning premium entertainment-related video content.
SWOT Analysis
1.Maintains the content to high standards by dedicated review system 2. Well organized videos without duplicate versions 3. Attractive and lucrative to upload videos due to income generation 4.Early Market entrant Strength 5. More than 13 million unique monthly U.S. viewers as of 2010
Weakness
1. Copyright violations handling
1. Partnerships with other websites to embed videos 2.Partnerships with Companies and service providers to form official channels 3.Increase brand awareness by being involved into events like concerts Opportunity or live telecasts
1.Involvement in legal complexities due to objectionable content published 2.Present competitors having substantial market share Threats 3. Newly emerging Video-sharing websites with better offerings
Competition
1. Youtube 2.Facebook Competitors 3.Video Jug
doc_110767377.docx