Description
SWOT ANALYSIS OF MESWAK
Meswak
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Complete natural oral care; Complete protection to teeth
USP
Provides protection against all forms of tooth decay
STP
Segment
Herbal, white toothpaste
Target Group
Urban and especially rural population
A product containing Indian ingredients providing complete protection Positioning from oral problems
SWOT Analysis
1. Made from the rare herb of the famous ‘Toothbrush Tree’ 2. One of the largest premium toothpaste brand in the country 3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs 4. Does not contain any harsh chemicals Strength 5. Good distribution and presence in the rural market
1. Toothpaste brands are overshadowed by Colgate Weakness 2. Limited customer base
1. Export potential 2.Untapped rural and semi-urban potential Opportunity 3. Better promotion and expansion
1. Lack of brand loyalty of customers 2.Aggressive competitors Threats 3.Easy availability of substitutes at similar prices
Competition
1.Colgate 2.Closeup Competitors 3.Pepsodent
doc_955133614.docx
SWOT ANALYSIS OF MESWAK
Meswak
Parent Company
Dabur
Category
Personal Care brands - Toothpastes
Sector
FMCG
Tagline/ Slogan
Complete natural oral care; Complete protection to teeth
USP
Provides protection against all forms of tooth decay
STP
Segment
Herbal, white toothpaste
Target Group
Urban and especially rural population
A product containing Indian ingredients providing complete protection Positioning from oral problems
SWOT Analysis
1. Made from the rare herb of the famous ‘Toothbrush Tree’ 2. One of the largest premium toothpaste brand in the country 3. Contains trusted Ayurvedic products for protection against toothdecay, plaque and attack of germs 4. Does not contain any harsh chemicals Strength 5. Good distribution and presence in the rural market
1. Toothpaste brands are overshadowed by Colgate Weakness 2. Limited customer base
1. Export potential 2.Untapped rural and semi-urban potential Opportunity 3. Better promotion and expansion
1. Lack of brand loyalty of customers 2.Aggressive competitors Threats 3.Easy availability of substitutes at similar prices
Competition
1.Colgate 2.Closeup Competitors 3.Pepsodent
doc_955133614.docx