Description
SWOT ANALYSIS OF MERLIN PROJECTS LIMITED
Merlin Projects Limited
Parent Company
Merlin Group
Development of residential and commercial complexes, office buildings Category and townships
Sector
Real Estate
Tagline/ Slogan
A Home for Every Indian, Quality Homes by Quality People
USP
Delivery of its promises
STP
Segment
Across India
Target Group
Corporates, high and medium income group
Positioning
Stands firm on commitment
SWOT Analysis
1. Expertise and experience of many years makes it a strong player 2. Offers top-of-the-line realty services and holds a long range experience in the industry 3. Meticulous planning 4. Importance given to location in terms of convenience and connectivity Strength 5. High quality material and after sales services
1.Limited national and global presence Weakness 2.High cost of finance and susceptible to economic fluctuations
1.Domestic and international expansion 2.Growth prospects in real estate in India Opportunity 3.Shortage of houses in urban areas
1.Fluctuating interest rates 2.Low availability of skilled professional Threats 3.Economic downturn
Competition
1.Omaxe Limited 2.Era Infra Engineering Limited Competitors 3.Peninsula Land Limited
doc_847569793.docx
SWOT ANALYSIS OF MERLIN PROJECTS LIMITED
Merlin Projects Limited
Parent Company
Merlin Group
Development of residential and commercial complexes, office buildings Category and townships
Sector
Real Estate
Tagline/ Slogan
A Home for Every Indian, Quality Homes by Quality People
USP
Delivery of its promises
STP
Segment
Across India
Target Group
Corporates, high and medium income group
Positioning
Stands firm on commitment
SWOT Analysis
1. Expertise and experience of many years makes it a strong player 2. Offers top-of-the-line realty services and holds a long range experience in the industry 3. Meticulous planning 4. Importance given to location in terms of convenience and connectivity Strength 5. High quality material and after sales services
1.Limited national and global presence Weakness 2.High cost of finance and susceptible to economic fluctuations
1.Domestic and international expansion 2.Growth prospects in real estate in India Opportunity 3.Shortage of houses in urban areas
1.Fluctuating interest rates 2.Low availability of skilled professional Threats 3.Economic downturn
Competition
1.Omaxe Limited 2.Era Infra Engineering Limited Competitors 3.Peninsula Land Limited
doc_847569793.docx