Description
SWOT ANALYSIS OF MERCURIES
Mercuries & Associates
Parent Company
Mercuries & Associates
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Department Stores mainly prominent in Taiwan STP
Segment
Departmental stores having consumer goods and accessories
Target Group
Middle class and upper middle class individuals
Positioning
Commodity retailing business SWOT Analysis
1. Company operates department stores, food courts, shoe retailing chain stores and garment retailing chain stores 2. Deal with general merchandise, cigarettes, wines, food products, shoes, cosmetics, toys, accessories, underwear and household products, among others 3. Company obtained substantial of its total revenue from general merchandise, as well as Chinese cuisine, respectively 4. Has an employee base of nearly 10,000 Strength 5. Good presence across Taiwan
1. Over dependence on Taiwan makes it vulnerable to economic fluctuations Weakness 2. Global presence is limited compared to retail giants
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Threat from domestic players 2.Labor shortages and changing customer preferences Threats 3. Govt policies and economic fluctuations Competition
1. Isetan Mitsukoshi Holdings 2.Home Retail Group Competitors 3. Dillard's
doc_520429746.docx
SWOT ANALYSIS OF MERCURIES
Mercuries & Associates
Parent Company
Mercuries & Associates
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Department Stores mainly prominent in Taiwan STP
Segment
Departmental stores having consumer goods and accessories
Target Group
Middle class and upper middle class individuals
Positioning
Commodity retailing business SWOT Analysis
1. Company operates department stores, food courts, shoe retailing chain stores and garment retailing chain stores 2. Deal with general merchandise, cigarettes, wines, food products, shoes, cosmetics, toys, accessories, underwear and household products, among others 3. Company obtained substantial of its total revenue from general merchandise, as well as Chinese cuisine, respectively 4. Has an employee base of nearly 10,000 Strength 5. Good presence across Taiwan
1. Over dependence on Taiwan makes it vulnerable to economic fluctuations Weakness 2. Global presence is limited compared to retail giants
Opportunity
1.Disposable income is increasing of the customers
2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services
1.Threat from domestic players 2.Labor shortages and changing customer preferences Threats 3. Govt policies and economic fluctuations Competition
1. Isetan Mitsukoshi Holdings 2.Home Retail Group Competitors 3. Dillard's
doc_520429746.docx