Description
SWOT ANALYSIS OF MERCEDES BENZ
Mercedes Benz Parent Company Category Sector Tagline/ Slogan USP Daimler Sedans, SUV’s Automobiles The best or nothing Global top-of-the-mind premium automobile brand STP Segment Target Group Positioning Luxury automobile segment including sedans & SUV’s Business professional form the higher income group Mercedes Benz is the best premium car in the world Product Portfolio Mercedes Benz C Class Mercedes Benz E Class Mercedes Benz GL Class Mercedes Benz M Class Mercedes Benz S Class Mercedes Benz SL Class Brands Mercedes Benz SLK Class SWOT Analysis 1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Lack of capital constraints 3. Leader in innovation i.e. 1st to introduce diesel engines, fuel
Strength
injection and anti locking brakes 4. More than $12bn allocated for R&D 5. Strong presence in motor sport under McLaren Mercedes 6. Manufactured and assembled in over 20 countries across the world 7. Mercedes holds patents on the majority of safety features
Weakness
1. High maintenance cost of Mercedes Benz cars 1. Developing hybrid cars and fuel efficient cars for the future 2. Tapping emerging markets across the world and building a global brand 3. Fast growing luxury automobile market & increased income 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Competition 1. BMW 2.Porsche 3.Audi 4.Volkswagen 5.Jaguar 6.Ferrari 7.Aston Martin 8. Volvo
Opportunity
Threats
Competitors
doc_382898957.docx
SWOT ANALYSIS OF MERCEDES BENZ
Mercedes Benz Parent Company Category Sector Tagline/ Slogan USP Daimler Sedans, SUV’s Automobiles The best or nothing Global top-of-the-mind premium automobile brand STP Segment Target Group Positioning Luxury automobile segment including sedans & SUV’s Business professional form the higher income group Mercedes Benz is the best premium car in the world Product Portfolio Mercedes Benz C Class Mercedes Benz E Class Mercedes Benz GL Class Mercedes Benz M Class Mercedes Benz S Class Mercedes Benz SL Class Brands Mercedes Benz SLK Class SWOT Analysis 1. Mercedes Benz has a strong brand value and global leader in premium cars 2. Lack of capital constraints 3. Leader in innovation i.e. 1st to introduce diesel engines, fuel
Strength
injection and anti locking brakes 4. More than $12bn allocated for R&D 5. Strong presence in motor sport under McLaren Mercedes 6. Manufactured and assembled in over 20 countries across the world 7. Mercedes holds patents on the majority of safety features
Weakness
1. High maintenance cost of Mercedes Benz cars 1. Developing hybrid cars and fuel efficient cars for the future 2. Tapping emerging markets across the world and building a global brand 3. Fast growing luxury automobile market & increased income 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Competition 1. BMW 2.Porsche 3.Audi 4.Volkswagen 5.Jaguar 6.Ferrari 7.Aston Martin 8. Volvo
Opportunity
Threats
Competitors
doc_382898957.docx